Transforming the way
people watch TV


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Nokia Siemens Networks Ubiquity Multiscreen TV Platform


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All information are available under the following link:

www.nokiasiemensnetworks.com/UbiquityTV



The changing TV landscape offers new revenue
opportunities for managed TV providers


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My Media Experience


. Erosion of voice and
basic data services
. Media over internet
free of charge
. Increasing demand for
personalized services
. Efficiency in media
delivery



. Trusted Partner
. Customer Insight &
Identity Mgmt
. Infrastructure provider
and enabler, QoE
. IT services and
applications cloud



. Offer a compelling and
unified TV experience
everywhere
. Blend TV and telco
services
. Provide access to
managed and un-
managed TV services



Challenges


Web augmented TV


Unique Operator Assets


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Internet TV


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Social networks


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amazon
Downloads


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€


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Our approach
Transforming the way people watch TV


Unlock Innovation and Accelerate Services
Creation with our Open & Unified Architecture



Accelerating the media revenue generation
. by embracing the way consumers want it


Connected to
social networks

and internet


Variety of
Applications
relevant to
needs


Personalized
service
experience, QoE


Local

eCommerce


Margin
Generator


Up-Sell
Generator


Social

Networking


Chat


Travel


Interactive

Advertising


Messaging


Local

News


Music

(Video &
Audio)


Specialty
TV
Channels


Games


Niche TV

(Multi-

cultural)


Betting


Sales Driver


TV Package &
Top Local TV Channels
Sports


Local

eCommerce


TV
Series on
Demand


Home

Media


Hollywood
Movies


Adult


Apps

Store


Revenue



Use case 1: Personalized Service
Experience
Drive content-, advertising-, interaction
revenue


Experience


Use case 2: Application shop
enabled TV

Drive application revenue


Use case 3: Connected to Social
media and communities

Create customer loyalty



Only a Multi-Service Provider can Offer a
Compelling and Unified Web Augmented TV
Experience Everywhere


At home


Experience


My Media Experience


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In the
office


On the
move


Simplicity


Convenience


Quality



Innovative architecture
Ubiquity Multiscreen TV Platform with the all new client


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Web TV &
media


Local Apps/

IML toolkit


Mobile TV

Unicast


Legacy silos


TV over any

networks


Media delivery

Consolidation


Consistent cross-device
user experiences


Highly personalized

end-user experience


Q1/10

Multiscreen
TV platform


Mobile TV

Broadcast


IPTV/Hybrid


Ubiquity Multiscreen Client


OSS
BSS


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Efficiency


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SDM


IMS


SDF


. Unified multiscreen
architecture
. Apps Innovation



. Connected and social TV
. Portable, high performance
UI & apps for all devices



Increasing simplicity


. Fast, Agile, Flexible and Open
architecture to allow service providers to provide their
customers with highly personalized user experiences



Our Media
Strategy


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Revolutionary new media client


Multi-Network


Open


Multi-device


Bridging managed and unmanaged content access into a single
unified experience . web augmented TV

.Catering for a wider content landscape (local, international, popular and niche)
.Superior managed content experience by blending in related ancillary content
from the web (in-depth reviews, actor profiles, recommendations, blogs…)



Rapid and cost-effective development of features and
applications

. Utilizes Qt Quick and Browser for applications
. Enables leveraging of respective application development
communities



Providing economies of scale through common codebase:

. Easy adaptation to any kind of Linux based end-user devices
. Modular client architecture for flexible and speedy deployments
. Access to wide range of STB’s, ready for next generation




A totally new media experience . new IPTV GUI


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A totally new service experience -
Nokia Siemens Networks Ubiquity Multiscreen TV Platform


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One Media Delivery Solution


Multiple Services


Smart
Devices
Mobile


Internet
PC


Home TV
STB


Any Network


Internet

Social networks


Multi-screen VoD
Catalogue


One subscription,

one bill


Multi-screen Live
Channel Viewing


Variety of applications

Blended Services


Multi-Screen EPG

Browsing & Interaction


Any Device


Game
Consoles etc.


Everywhere


3G/LTE


Internet


WiFi
hot spot


Managed
IP network


Broadcast
network


My personal media


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Uniquely delivering media to the widest variety of
devices from a single service mediation platform


Device neural

Media client for
consistent user

experience


OSS/BSS


Service mediation


Stream
Delivery


Subscription mgt


Distribution channel
management


Content
Management


Mobile TV


Multi-rights
DRM


Web TV


Hybrid
Broadcast
Broadband


Blended

Services
via

SDF


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SDF


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I-CSCF


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S-CSCF


cscf
P-CSCF


IMS


Customer

Insights

Subscriber

Data Mgt


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Content


Live Streams


Internet


Video on
demand


Music


DRM protection


Cost Effective and Agile platform supporting rapid media market evolution


3G/LTE


Internet


Managed
IP network


WiFi hot spot


Broadcast
network



Architecting E2E solution designed to fit market
opportunity


Services


Care


ManagedServices


Training


SystemsIntegration


ProjectManagement


Consulting


Integration
& Trans-
formation


OSS/BSS, CRM
Integration


Network Integration


Business
Opportunity


Market
Assessment


Go-to-market
strategy


Technical
feasibility


Business Case


Business Models


Solution
Develop-
ment


Ubiquity
Multiscreen
TV Platform


Solution Design


Dev. & Integr.


Infr.


Appl.


Mgmt.


Documentation & Enabling


Business
Assurance


Maintenance & Operational
Support


Project / Program Management


Evolution & innovation partnership



Nokia Siemens Networks - unique knowledge and
capability implementing multi-screen strategies


. Communications experience
transformation
. Insight generation
. Data collection and consolidation



Business
Solutions


. Guarantee service roll-out &
quality with service
. with over 20000 professionals



Global
Services


Network
Solutions


. E2E smart networks for Smart
Device Challenge
. Quality of Service Differentiation
to enable a customer and
content aware delivery



Over 2000 consulting
and systems
integration
professionals
worldwide


25 near-shore
centers-of-competence,
together with global
delivery centers


Nokia Siemens
Networks lead in
enabling smart
networks


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Belgacom first multiscreen service based on our
Ubiquity Multiscreen TV Platform


Belgacom TV on PC
€3,5 per month - Dec

PC is like a second TV set, with
access to the Belgacom TV
applications: channels, TV guide,
pause, record (on the PC) and
channel packages


Source: Belgacom PR Sept 10th


3D Demo . Oct

Free of charge

Belgacom will offer a demo channel
with movies (and trailers) in 3D and
exclusive 3D content.


Belgacom TV catalog
on PC . Nov

€2 to €5 per film
Video on demand also in web, 200
movies, 24 hour rental, payment twith
elephone bill, by credit card or
PingPing (SMS)


Remote recording .
Dec, Free of charge
Belgacom TV customers will be able
to program their decoder remotely via
their mobile or their pc for later
viewing.


Belgacom 11/Jupiler
Pro League on PC &
mobile . Oct

€3.49 per match
Belgacom 11 (the football channel of
Belgacom TV) will also be available
on other screens besides the TV
screen, also for customers who do not
have a subscription to Belgacom TV



Belgacom first to launch live multiscreen services
for IPTV, PC’s and smart devices!


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“Having used the Nokia
Siemens Networks IPTV
solution since 2006, we
are very satisfied with its
advanced functionalities
and reliable
performance, which all
add up to a superior TV
experience for our
customers. During that
time, Nokia Siemens
Networks has
repeatedly
demonstrated its
world-class expertise
and support, and
proven its long-term
commitment to our
business objectives
and vision.”


“There is a growing demand
for a superior TV experience
that allows a high degree of
interactivity and
personalization,”

“In addition to enabling a new
and intuitive PVR service, the
open environment of Nokia
Siemens Networks’ multi-
screen IPTV platform allows
us to work with independent
developers to offer new
applications that satisfy the
changing needs of our
customers.”

Damon Dutz, president of
HickoryTech’s Consumer and
Network Solutions Division


HT 208-Black
Belgian Pro League football
to TV, PCs, smart devices

“ Considering the immense
popularity of football in the
country, we felt that there
could be no better content to
start with than the Jupiler
League football. With the
introduction of multi-screen
TV services in the country next
year, we aim to place greater
control in our viewers’
hands over the choices of TV
content and devices on
which to access their
preferred content.”

Michel Georgis, senior vice-
president, head of customer
business unit at Belgacom.


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End-to-end solution for seamless multi-screen
experiences


“As service providers look to differentiate their multi-screen
capabilities, it will become increasingly important for
end-to-end solutions to encompass both a common back-
end platform to seamlessly share intelligence across
resources, as well as a common front-end to enable
seamless multi-screen experiences. With its Ubiquity TV
solution, Nokia Siemens Networks is demonstrating that it
is among the few vendors that can leverage the
resources to deliver both parts of a complete multi-
screen architecture.”

Yoav Schreiber , Current Analysis


IAR quotes


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Our approach
Transforming the way people watch TV


Unlock Innovation and Accelerate Services
Creation with our Open & Unified Architecture



Transforming the way
people watch TV


NSN-logo_PPT
Nokia Siemens Networks Ubiquity Multiscreen TV Platform


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