Transcript
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
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NetmaniasConfidential
Document ID:
1
Telco TPS (IPTV) Services
Dr. JangwooSon
Netmanias/NetReference. CO., Ltd
02-3444-5747/010-3460-5747
son@netmanias.com
https://www.netmanias.com
Title:
netmanias
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Date: 2005. 11.28
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NetmaniasConfidential
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2
Contents
.TPS (Triple Play Service) ?
.TPS Services of MSO: TV/VoD, Internet + Voice
.TPS Services of Telco: Voice, Internet + TV/VoD
.TPS/IP-TV Services: Case Study
.Versatel
.FastWeb
.SBC
.BellSouth
.KT
.New TV Experience
.Personalized TV
.Community TV
.IP-TV + IMS
Title:
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What is TPS (Triple Play Service) ?
The Triple Play
Data
Voice
Video
Home
Delivering Data, Voice and Videoto the Home over a Converged Delivery Network
TELCO
그림15
그림2
그림4
그림4
1107378_L1
videophone
그림15
boa
IP-TV (Multicast)
VoD (Unicast)
VoIP/Video Phone
PC
STB
RG
Converged
Network
Triple Play Service
STB
POTS
acer-aspire-1203-xv
Notebook
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Why TPS ?: 기존수익원포화
PSTN
Internet
Access
Data
PSTN
Internet
Access
Data
?
포화
포화
포화
한국-인터넷가입자수
Broadband Internet Subscribers in Korea
한국-시내전화가입자수
POTS Subscribers in Korea
한국-이동전화가입자수
Mobile phone subscribers in Korea
Title:
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TL-1911-1
Why TPS: Competition
sonyhdtv
IMG0052
STB그림
SO
PP
NSP
Internet
1107378_L1
PSTN
CATV
TL-1911-1
IDC/P2P
Telephone line
HFC
xDSL
.Toll quality voice (MOS=4.0)
.SD/HD TV, VoD, PPV
.Internet access
TL-1911-1
sonyhdtv
IMG0052
STB그림
PP
NSP
Internet
PSTN
CATV
TL-1911-1
IDC/P2P
Telephone line
HFC
xDSL
scm100r2
1107378_L1
SO
Before TPS Service
Triple Play Service (MSO)
.SD/HD TV, VoD, PPV
.Voice (VoIP)
.Internet access
.Multimedia QoS: PCMM
.HFC QoS: Docsis 1.1/2.0/3.0
Telco
MSO
ISP
Telco
MSO
ISP
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미국MSO TPS Case Study: COX Communications
triptych
Telephony
Cable TV
Internet
COX의TPS 서비스와요금
가입자수
Total Subscribers: 6.7M (2005.11)-CATV Subscribers: 6.4 M (2005.11)-Internet (CM) Subscribers: 2.3 M (2005.Q2)-Voice Subscribers: 1.5M (2005 Q2)-TPS (TV, Voice, Internet) Subscribers: 1M (2005.11)Source: www.cox.com
Title:
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1. PVR (personal video recorder) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience.
2. With a PVR, the power to watch what subscriber want, when subscriber want is literally at subscriber’s fingertips.
3. Digitally record up to 70 hours of subscriber’s favorite programming, record two shows at once, pause and rewind live TV and much more -it\'s all as simple as the touch of a button on your remote control.
1. US Cable
-COX DVR service (Explorer8000, Time Shift TV: 1 hour live TV buffer, 50 Hour Recording): Service fee $9.99/mon. , DVR rental $3.50/mon.
-Comcast DVR service (80 GB storage in STB): Service fee $9.95/mon., DVR rental $5/mon.
2. US Satellite: DirecTV DVR service (70-hour storage in STB), Monthly fee $5.99
* 상기이용료는DVR기능에대해만추가로지불하는요금임.
* 2005: 8% of U.S. households have a DVR. 올해말까지10%로예측
2
Time Shift TV: Pause, play, rewind, fast forward live TV
PVR: PVR lets subscriber record without tapes, timers or a VCR
7
HDD (80GB)
All Channels
Personalized TV: Time Shift TV/PVR -Cable, Satellite Case
.What is this?
.Service Case Study
1
4
5
Play
Pause
Play
8
6
7
Title:
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Multi-Room DVR
tech_house_med3
Recording Program
multiroomDVR_pr1
http://www.parksassociates.com/press/press_releases/2005/mltrm_DVR.html
.What is this?
.Service Case Study
.Market Forecast
1. 댁내에하나의PVR STB를두고이를통해다른복수대(2~3)의TV에서녹화된TV Program이나DVD, Home Movie, Photo, MP3 등의Contents를공유할수있는서비스
2. 이용자측면에서는각각의TV에PVR STB가연결되어있는것과등가로보이나, 하나의STB를제외한나머지STB는PVR이없는저가형STB (Client)임.
MRDVRPriceButton
Time Warner Telecom’s Multi-Room DVR
1. US Cable
-Time Warner Cable: Monthly fee $6.95 (DVR은별도) (STB: Motorola)
-BandBroadband: Monthly fee $21 (STB: Digeo)
http://www.timewarnercable.com/stjohn/products/dvr/multiroomdvr.html
Multi-Room DVR (STB) Products
1. S-A:
2. Motorola: Explorer 8300 MR-DVR
3. Digeo: Moxi
-160GB, Two TV
-Time Shift TV: 30-minute live TV buffer
-구매: $649, 임대: $21/mon.
Title:
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미국MSO TPS Case Study: COX Communications
cox
.Bundled customers are defined by those taking two or three of video, high-speed Internet or phone services.
.2.4 M bundled customers: up to 33% over prior year
Cox Communications Inc. said Monday that more than 1 million customerssubscribe to its “triple-play” bundle of voice, video and Internet services. (2005.11)
Cox has found, for example, that customer churn in households that subscribe to two services, such as cable and Internet, is 18% lower than in one-product households. And when customers subscribe to all three offerings--video, high speed Internet and telephone service--customer churn is 48% lower. (2005)
.신규가입자유치
.기존가입자이탈방지
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Telco IP-TV Service
Source: ACTERNA, “Assuring QoS of
IPTV Delivery”, IP-TV 2005
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IP-TV (TPS) 서비스현황1
FastWeb (이탈리아)
VT (네델란드)
Telefonica (스페인)
BellSouth
SBC
TPS Service Brand
Imagenio
Lightspeed
TPS Services
IP-TV, VoD, Video Telephony (TV), VoIP (POTS Phone), Internet, Network-based PVR (5 Hours Recording)
Live TV, VoD, ToD, VoIP (POTS), W-LAN, Internet, Home Media (PC-to-TV)
Live TV, VoD, Internet, Voice (PSTN: splitter)
IP-TV,
IP-TV, Network-based PVR, VoIP (POTS)
IP-TV Channel 수
90 channels
22 Channels (네델란드공중파3 채널+ 독일공중파2 채널+ 축구17 채널)
39 TV channels (? + ? Football channels) + 15 Audio channels
Codec
MPEG2 (TV, VoD)
MPEG2 (TV, VoD, ToD)
G.711 (VoIP)
Not determined
MPEG 4 or WM9-VC1
상용서비스개시일
2003. 8 (IP-TV over ADSL)
2005.08
실질적2005.1
2006
2005 Q4
가입자수
* IP-TV subscribers: 200,000(2005.06)
* Broadband (Ethernet, ADSL)가입자수: 598,000
* IP-TV subscribers:22,000(2005.10)
* IP-TV subscribers : 40,000 (2005.06), 100,000(2005.10)
* ADSL subscribers: 3,040,640 (2005.10)
-
-
차별화포인트/가입자유지전략
* Competition: Italy의CATV 비활성화(10%미만)
* Contents: Italy Pro Soccer 중계
* 네델란드축구프로리그3년독점중계권획득. 축구채널17개.
* 축구PoD 서비스
-
-
Last-Mile Technology
* FTTB: Ethernet 10Mbps
* CO: ADSL 6Mbps
CO: ADSL2+
* CO: ADSL: 6Mbps (현재주가입자)
* 2005년: ADSL2+ 도입중
FTTN: 2-pair bonded ADSL2+
* FTTN: VDSL
* FTTP: PON
Vendor
Ethernet: Cisco
DSLAM: ?
Corecess, UTstarcom
Lucent
Alcatel (7330)
Alcatel (7330)
Send-Mile
Metro Ethernet(L2), ATM
Metro Ethernet(L2)
* Metro Ethernet (L2)
* Dual Homing
DSLAM GE-to-BRAS
Metro Ethernet (L2)
Vendor
Metro Ethernet: Cisco
Locus
Riverstone
-
Alcatel (7?)
BRAS
ATM BRAS
Juniper (ERX1440: BRAS+PE)
Juniper (ERX1440)
Redback (SE800)
Redback SMS
Core
Single Core: Pure IP/PIM
Single Core
* Internet, IP-TV: IP/PIM
* VoD, VoIP: MPLS
IP Core: RIMA
IP-TV Core: SDHH
Pure IP Core
?
Vendor
Cisco GSR
Juniper M320 (PE), T640(P)
IP Core: Cisco
Title:
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IP-TV (TPS) 서비스현황2
PCCW (홍콩)
Chungwha Telecom (대만)
TPS Service Brand
Now Broadband TV
MoD
TPS Services
Live TV, Internet
Live TV, VoIP, Internet
PPV: VoD, NVoD (10분단위)
IP-TV Channel 수
64channels(49 TV channels+ 15 Music channels)
Codec
MPEG2, 2Mbps
MPEG2, 3Mbps
상용서비스개시일
2003. 8
가입자수
2005.06
* IP-TV subscribers: 441,000
* ADSL subscribers: 715,000
* IP-TV subscribers : 100,000(2005.06)
* ADSL subscribers: 3,477,000 (2005.08)
차별화포인트/가입자유지전략
* 무료셋탑박스제공및무료방송제공($0 monthly fee for 15 channels, Free decoder)
* a la carte channel offering (자신이원하는채널만선택하여상품을구성함. 채널별요금)
* 스포츠채널독점권: ESPN, Star Sports
* 6 Mbps for 95% Home (도시국가로건축밀집도가높음)
Last-Mile Technology
CO: ADSL
* CO: ADSL, ADSL2+
* FTTB: VDSL, Ethernet
Vendor
?
Send-Mile
DSLAM GE-to-BRAS
Vendor
-
BRAS
Redback (SE800)
Core
MoD Core: IP/MPLS
Vendor
MoD Core: Redback-only
Title:
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PCCW
TPS Service
TPS Service Brand
Now Broadband TV
Last-Mile Technology
ADSL
TPS Services
IP-TV, Internet
IP-TV Platform
# of IP-TV Channels
64channels(49 TV channels+ 15 Music channels)
Codec
MPEG2 2Mbps
Service Launch
2003. 8
Subscribers (2005.06 현재)
-IP-TV subscribers 441,000
-ADSL subscribers 715,000
준비중인서비스
Network-based PVR
차별화포인트/가입자유지전략/성공요인
-무료셋탑박스제공및무료방송제공($0 monthly fee for 15 channels, Free decoder)
-a la carte channel offering (자신이원하는채널만선택하여상품을구성함. 채널별요금)
-스포츠채널독점권: ESPN, Star Sports
-6 Mbps for 95% Home (도시국가로건축밀집도가높음)
IP TV
2Mbps MPEG2
DSLAM (NEC AM31)
-IGMP
-High speed channel changing
-Conditional access checking
Modem (NEC NTA-3110)
VideoTele.com’s Astria® digital headend platform
(September 18, 2003 )
TPS Network Architecture
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유럽/이탈리아/ FastWeb
TPS Service
TPS Services
IP-TV, VoD,Video Telephony (TV), VoIP (POTS Phone), Internet
Last-Mile Technology
(2005. 4 통계)
* 10 Mbps Ethernet (20%)
* ADSL (80%)
TPS Service Details
* VoIP: Phoning between Fastweb clients is free of charge. (SBB style)
* VoD: Contents 조달(e.BisMedia and RAI Click)
* IP-TV: 90+ Channels
특이점: Due to the high popularity of football in Italy, there are thematic channels dedicated to three famous Italian football clubs: Milan, Inter and Roma (each costing €8 per month).
Codec
IP-TV: MPEG2, 2~4Mbps
상용서비스개시일
2003. 8 (IP-TV over ADSL)
부가서비스
Network-based PVR (5 Hours Recording)
가입자수(2005.06.31 현재)
Broadband (Ethernet, ADSL)가입자수: 598,000
IP-TV 가입자수: ~200,000
차별화포인트/가입자유지전략
-Competition: Italy의CATV 비활성화(10%미만)
-Contents: Italy Pro Soccer 중계
Title:
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15
그림6
12016
Main POP
6500
그림6
FastWeb: Network Architecture, QoS, Multicast
1107378_L1
그림11 copy
STB
그림15
PC
POTS
HAG
GE L2 Ring
12016
3550/4908
10M
Main POP
Mini POP
Ring#1
Ring#6
STM4
STM4
STM4
STM1
7450_blue
STM16
STM16
IP-TV
VoD
6500
blue drum
blue server
VoD portal
blue drum
house
1107378_L1
그림11 copy
STB
그림15
PC
POTS
HAG
ADSL
DSLAM
ATM
SW
BRAS
STM16
STM16
Mini POP
Video Farm
IP Core
CoS=1, ToS=1, VID=0
CoS=4, ToS=4, VID=0
CoS=5, ToS=5, VID=0
Untagged frame
TV Camera
802.1p
DiffServ
Voice PVC
Internet PVC
Unicast Video PVC
Multicast PVC
Multicast PVC
Zapping PVC
DiffServ
8 DiffServ QoS Classes
ATM QoS
All channels
70x32_20041129150302
Title:
netmanias
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16
유럽/스페인/Telefonica
* 가입자현황: http://www.point-topic.com/content/bmm/profiles/vod/Telefonica.htm&comp_id=1175&g=4
TPS Service
2005
2005
2005
2005
2005
IP-TV Service Coverage
2005.1
2005.2
2005.3
2005.4
2005.5
TPS Service Brand
Imagenio
Last-Mile Technology
ADSL, ADSL2+
FTTN
TPS Services
IP-TV, VoD, VoIP, Internet
Codec
IP-TV Channel 수
39 TV channels + 15 Audio channels + Football channels
상용서비스개시일
2004. 1
가입자수(2005.06 현재)
-IP-TV subscribers 40,000
-ADSL subscribers 2,974,800
차별화포인트/가입자유지전략
Soccer
Title:
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유럽/스페인/Telefonica
TPS Service Details
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
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Document ID:
18
Source: Telefonica, “The Access Network in 21 Century”, Broadband World Forum Europe, Oct. 2005
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
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Document ID:
19
기존ATM기반Internet Service 망
Telefonica IP core
RIMA
그림6
그림6
그림6
Access POP
(BARCELONA VIA AUGUSTA)
DSLAM
CO #1
…
Lucent Stinger
Core POP
Home
CO
Access POP
Core POP
BRAS
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
그림6
DSLAM
CO #19
Lucent Stinger
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
STM-1
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1
Public Internet
그림6
그림6
그림6
Core POP
Core POP
Core POP
기존ADSL Internet Service 망= ATM-based Backhaul Network and ATM BRAS
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
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Document ID:
20
신규Ethernet 기반TPS Service
Telefonica IP core
RIMA
그림6
그림6
그림6
house
BRAS1
BRAS4
StingerCompactRemote_front copy
Access POP
(BARCELONA VIA AUGUSTA)
DSLAM
L2 SW
L2 SW
C7200
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO #1
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
STM-1 (IP-TV)
STM-1 (PPV)
Core POP
GE
STM-1
Home
CO
Access POP
Core POP
ADSL
BRAS
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
StingerCompactRemote_front copy
그림6
house
StingerCompactRemote_front copy
DSLAM
L2 SW
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
CO #19
Lucent Stinger
Riverstone 8600
1~4
ADSL/
ADSL2+
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
StingerCompactRemote_front copy
GE
STM-1
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1
10 Gbps Ring
(MS-SPRING)
Public Internet
그림6
그림6
그림6
Core POP
Core POP
Core POP
그림6
IP-TV Headend
기존ADSL Internet Service 망
신규TPS Service 망
Title:
netmanias
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21
Telefonica IP core
RIMA
Service Flow
그림6
그림6
그림6
house
BRAS1
BRAS4
StingerCompactRemote_front copy
Access POP
(BARCELONA VIA AUGUSTA)
DSLAM
L2 SW
L2 SW
C7200
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO #1
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
STM-1 (IP-TV)
STM-1 (PPV)
Core POP
GE
STM-1
Home
CO
Access POP
Core POP
ADSL
BRAS
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
StingerCompactRemote_front copy
그림6
house
StingerCompactRemote_front copy
DSLAM
L2 SW
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
CO #19
Lucent Stinger
Riverstone 8600
1~4
ADSL/
ADSL2+
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
StingerCompactRemote_front copy
GE
STM-1
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1
10 Gbps Ring
(MS-SPRING)
Public Internet
그림6
그림6
그림6
Core POP
Core POP
Core POP
그림6
IP-TV Headend
인터넷서비스가입자와TPS 가입자의Traffic 분리: DSLAM
Title:
netmanias
Version: 1.0
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Document ID:
22
그림6
Spain Telefonica TPS Network Architecture
그림6
그림6
그림6
house
StingerCompactRemote_front copy
BRAS1
BRAS4
StingerCompactRemote_front copy
#1
#19
Access POP
(BARCELONA VIA AUGUSTA)
DSLAM
L2 SW
L2 SW
C7200
Telefonica IP core
RIMA
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
그림6
그림6
그림6
StingerCompactRemote_front copy
BRAS1
BRAS4
StingerCompactRemote_front copy
#1
#10~30
Access POP
(BARCELONA ESTEL)
DSLAM
L2 SW
L2 SW
C7200
STM-1 (IP-TV)
STM-1 (PPV)
house
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
STM-1 (IP-TV)
STM-1 (PPV)
Public Internet
Core POP
10 Gbps Ring
(MS-SPRING)
Source: Telefonica, IMAGENIO: FASE 0 DE ALEJANDRA, PT.n0.0001-1-04, 2004
GE
STM-1
Home
CO
Access POP
Core POP
StingerCompactRemote_front copy
StingerCompactRemote_front copy
DSLAM
1~4
StingerCompactRemote_front copy
StingerCompactRemote_front copy
DSLAM
1~4
ADSL/
ADSL2+
ADSL/
ADSL2+
그림6
그림6
그림6
그림6
IP-TV Headend
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
23
Versatel
TPS Service
TPS Service Brand
Last-Mile Technology
ADSL2+
TPS Services
IP-TV, VoD, PoD, VoIP, Internet, Wireless LAN, Home Media (Pc-to-TV)
Codec
MPEG 2 4Mbps (Multicast, VoD)
# of IP-TV Channels
22 Channels (네델란드공중파3 채널+ 독일공중파2 채널+ 축구17 채널)
Service Launch
2005. 8. 12
Subscriber (2005.11)
IP-TV Subscribers 40,000
차별화포인트/가입자유지전략/성공원인
-네델란드축구프로리그3년독점중계권획득. 축구채널17개.
-축구PoD 서비스
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
24
Versatel TPS Service Overview
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
25
Last-mile
CO
ADSL2+
Aggregation
VT TPS Network Architecture
CS
10GE
10GE
10GE
CR2
CR4
Core POP2
CS
Access POP1
CO1
Access POP 17
Core POP3
Core POP4
Core POP1
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
18
18
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
24
24
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
24
24
12
12
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
24
24
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
24
24
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
Access POP4
Access POP5
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
12
12
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
12
12
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
18
18
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
18
18
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
12
12
Access POP10
Access POP11
Access POP 18
Access POP 20
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS18
dslaccessnode1-s
dslaccessnode1-s
CO18
CO1
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS38
dslaccessnode1-s
dslaccessnode1-s
CO38
CO1
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS18
dslaccessnode1-s
dslaccessnode1-s
CO18
CO1
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS12
dslaccessnode1-s
dslaccessnode1-s
CO12
IX1
BR1
BR2
IX2
icon_g_switch_ppt
CR3
icon_g_switch_ppt
* BRAS/BAR내의숫자는해당AccessPOP에연결된CO 수
Last-mile
CO
ADSL2+
Aggregation
Second-mile
GE
Aggregation
Second-mile
GE
Aggregation
Access POP
BRAS/Edge
Core
Core Routing
Distribution
icon_g_switch_ppt
CR1
PE
PE
Media Farm
icon_g_switch_ppt
Media Farm
icon_g_switch_ppt
Media Farm
icon_g_switch_ppt
Media Farm
PE
PE
PE
Home-Front
.One IP-TV Headend
.one Voice Headend
.4 VoD Headend
.22 VT Access POPs
.4 VT Core POPs
.N KPN COs
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
26
house
Versatel: QoS, Multicast
IAD
POTS
STB
v20040129153745706281a
그림11 copy
1107378_L1
PC
그림15
boa
VoIP PVC
Multicast PVC
VoD PVC
Internet PVC
Voice VLAN
Multicast VLAN
VoD VLAN
Internet VLAN
SSW
IP-TV
VoD
DSLAM
BAR
BRAS
Ethernet
Backhaul
Voice-Softswitch
PE
PE
R
BRAS (PPP)
blue drum
blue server
STB
그림11 copy
그림15
boa
Voice LSP
IP
VoD LSP
IP
BAR
BRAS
ERS
PE
PE
R
BRAS (PPP)
Voice LSP
IP
VoD LSP
IP
PC: Internet Access
STB: VoD, IP-TV
POTS: Voice
Public Internet
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
RG
POTS
STB
PC
3GE
DSLAM
L2
L2
GE
dslaccessnode1-s
7450_blue
#2
#6
#2
#384
GE
CO
ADSL2+
Ethernet Routing Switch 8600
BRAS
(Internet: PPP)
BRAS
(IP-TV, VoD, VoIP
: DHCP)
6GE
6GE
Ethernet Routing Switch 8600
7450_blue
10Gbps
10Gbps
IP-TV
VoD
SSW
802.1p
DiffServ
ATM
QoS
4 DiffServ QoS Classes
All channels
PIM
IGMP
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
27
Versatel: PoD (Program on Demand)
.축구: 1 경기당0.99 유로
.Big Brother: 무료
1. Live 방송이끝난후가입자가원하는시간에프로그램을시청할수있는Unicast 서비스
2. VoD service와같은로직임.
.What is this?
house
TV
PoD Server
(일반VoD 서버임)
IP STB
그림11 copy
Access Network
POP1
IP Core Network
Versatel
IP-TV
Headend
9
Unicast
Multicast
Multicast
PP
MPEG2
4Mbps
POP2
POP3
POP3
광고제거된, 프로그램만있는
MPEG2 file (4Mbps)
Live soccer program
7:00PM
10:00PM
5~10min.
광고제거된MPEG2 (4Mbps) file 생성
5~10min.
4 대POP의PoD server로전달
PoD 시청
Program 1
Program 2
Program 3
Program 4
Program 5
Versatel PoD
* 개인용Storage 필요없음
.Service Case Study
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
28
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home 400
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
MAC400
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
MAC1
BellSouth (TR-59): QoS
DSLAM
(FTTN)
SAIC
400 Homes, 5,000 feet
ADSL2+
(Copper)
dslaccessnode1-s
CO
7330
SE400/800
10Gbps
1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
RG
STB
PC
GE
IP-TV
VoIP
Internet
Home
BRAS
#1
#20
그림10 copy
IP Core Network
(BFD)
PIM SM
IP-TV
VoD
SSW
Voice
Multicast
VoD
DSLAM
(BE)
I
V
BRAS
Vod
Internet
20Mbps
20M
HS function
T
T
I
A single PPP/PVC
No ATM level QoS
Queueing Point를없앰
.Per-subscriber queueing
.Per-subscriber node shaping
.DiffServ among service queues with subscriber node
20Mbps Pipe
I
V
Vod
20M
T
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
29
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home 400
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
MAC400
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
MAC1
BellSouth (Ethernet Backhaul)
DSLAM
(FTTN)
SAIC
400 Homes, 5,000 feet
ADSL2+
(Copper)
dslaccessnode1-s
CO
7330
SE400/800
10Gbps
1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
RG
STB
PC
GE
IP-TV
VoIP
Internet
Home
BRAS
#1
#20
그림10 copy
IP Core Network
(BFD)
PIM SM
IP-TV
VoD
SSW
Voice
Multicast
VoD
DSLAM
(BE!!!)
I
V
BRAS
Multicast VLAN VID 3 (DHCP)
Multicast traffic
Unicast VLAN VID 2 (PPPoE)
T
Vod
IGMP
Internet
20Mbps
20M
HS function
All channels
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
30
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home 400
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
MAC400
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
MAC1
BellSouth (Hierarchical Scheduling)
DSLAM
(FTTN)
SAIC
400 Homes, 5,000 feet
ADSL2+
(Copper)
dslaccessnode1-s
CO
7330
SE400/800
10Gbps
1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
RG
STB
PC
GE
IP-TV
VoIP
Internet
Home
BRAS
#1
#20
그림10 copy
IP Core Network
(BFD)
PIM SM
IP-TV
VoD
SSW
Voice
Multicast
VoD
DSLAM
I
V
BRAS
Multicast VLAN VID 3 (DHCP)
Multicast traffic
Unicast VLAN VID 2 (PPPoE)
T
Vod
IGMP
Internet
20Mbps
4. 20M-16Mbps
3. HS coordination information (linked via MAC address)
HS function
1. IGMP Join
2. IGMP Join
(transparent snooping)
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
31
SBC
TPS Service
TPS Service Brand
U-verse TV (Lightspeed Project)
Last-Mile Technology
-FTTP: BPON 16-32 way split (new area)
-FTTN/B: VDSL2 (established area)
TPS Services
IP-TV, VoD, DVR/Multi-Room DVR, Internet
IP-TV Platform
Microsoft
IP-TV Channel
Codec
MPE4 or WM9-VC1
Service Launch
Q4 2005
streams per home
1HD+3SD+PiP
Voice
PSTN POTS and VoIP
STB
S-A
TPS Network Architecture
house
DSLAM
(FTTN)
SAIC
VDSL
(Copper)
dslaccessnode1-s
L2 SW
(BSA)
CO
BSR
7450_blue
Internet
BRAS
DHCP
Server
National Video Content Distribution Network
(IP Multicast)
VPLS
PEP
7330
7450 ESS
7750 SR
VRRP
SmartEdge_800_purple
GE
7450_blue
1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림15
boa
RG(L3)
STB
PC
GE
7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12
7450_blue
BSR
BSR
AAA
Server
IP-TV
VoIP
Internet
Home
Router
(BSR)
7750_red_sr12
Service Bifurcation
IP-TV
VoD
SSW
videophone
POTS
RB SMS1800
그림11 copy
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
32
SBC IP-TV Service UI
callerID
epg
epg_search
event_notification
Using two-way broadband networks, SBC companies could be able to send alerts and notifications to customers watching TV in new ways. Some examples include the ability to alert a customer of upcoming favorite shows, or Caller ID and instant messaging right on their TV screen.
EPG
Program Search
Event Notification
Caller ID
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
33
SBC IP-TV Service UI
vod
photos
Photos could be easily shared from a networked computer and played back through the TV
The Microsoft TV IPTV Edition platform could enable new services and applications such as tuner-less picture-in-picture functionality. The PIP feature enables users to preview other shows and channels while the primary channel runs in the background
multiplePIP
VoD
Photos
Multiple Camera Angle
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
34
SBC: -Phase 1
DSLAM
(FTTN)
SAIC
ADSL2+
L2++ SW
(BSA)
CO
Internet
BRAS
(Edge Router화)
National Video Content Distribution Network
(IP Multicast)
PEP
7330
7450 ESS
7750 SR
SmartEdge_800_purple
GE
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
GE
7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12
BSR
BSR
AAA
Server
IP-TV
VoIP
Internet
Home 1001
IP-TV
VoD
SSW
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
DHCP snoop/relay
(Option82: VLAN ID)
DHCP proxy
DHCP discover (Option 60/61 = VoIP: Terminal Type, RG Authentication)
DHCP offer
DHCP request
DHCP ack (10.20.192.10 for VoIP?)
STB (DHCP Client)
DHCP
PC (DHCP Client)
DHCP
DHCP Client
DHCP
Server
(5750)
RB SMS1800
Static Policy Configuration
(개통시)
DHCP Option82
(VLAN ID: traceability,
troubleshooting)
BSA1/VLAN 1001: 10.20.192.10
DHCP
Server
RADIUS
Server
Per-subscriber, per-service accounting queueing and policing/shaping/filtering
VLAN
1001
VLAN
1400
Per-subscriber HIS shaping (PIR/CIR)
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home 1400
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
dslaccessnode1-s
VLAN 1400
VLAN 1001
7750_red_sr12
Voice VLAN
Video VLAN
Internet VLAN
Install Static ARP cache entry in BSR (user MAC/user IP)
(SecureARP)
Install anti-spoof rule per user
(IP Lease Table)
L3
(BSR)
NMS
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
35
SBC: -Phase 2
DSLAM
(FTTN)
SAIC
ADSL2+
L2 SW (BSA)
CO
Internet
BRAS
(Edge Router화)
National Video Content Distribution Network
(IP Multicast)
PEP
7330
7450 ESS
7750 SR
SmartEdge_800_purple
GE
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
GE
7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12
BSR
BSR
AAA
Server
IP-TV
VoIP
Internet
Home 1001
IP-TV
VoD
SSW
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
DHCP snoop/relay
(Option82: VLAN ID)
DHCP proxy
DHCP discover (Option 60/61 = VoIP?)
DHCP offer
DHCP request
DHCP ack (10.20.192.10 for VoIP?)
STB (DHCP Client)
DHCP
PC (DHCP Client)
DHCP
DHCP Client
DHCP
Server
(5750)
RB SMS1800
5750 SSC
(Bridgewater)
Dynamic Policy Configuration
(= KT scheme and
DQP=5-Tuple/Tubo Button)
DHCP/
option82
BSA1/VLAN 1001: 10.20.192.10
DHCP
Server
RADIUS
Server
Accounting
Per-subscriber, per-service accounting queueing and policing/shaping/filtering
VLAN
1001
VLAN
1400
Per-subscriber HIS shaping (PIR/CIR)
PDP
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG(L3)
STB
PC
Home 1400
videophone
POTS
1107378_L1
그림11 copy
그림15
boa
dslaccessnode1-s
VLAN 1400
VLAN 1001
7750_red_sr12
Voice VLAN
Video VLAN
Internet VLAN
Install Static ARP cache entry in BSR (user MAC/user IP)
(SecureARP)
Install anti-spoof rule per user
(IP Lease Table)
L3
(BSR)
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
36
Multicast (K)
alpine3808
BRAS (SER)
IMS
N-SW
VDSL(L2)
4xG
12xG
PBR (srcIP)
100M/
200M
L3 SW
그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
그림5 copy
1G
1G
HOME
RG
Shared IP Access Network
.IMS: IP Media Switch
.SER: Service Edge Router
.RG: Residential Gateway
Static Join
(All channels)
혜화
L2SW
Encoder
그림9
그림9
PE
PE
PE
PE
PE
ICM
ICM
L4SW
EPG, M/W
Servers
Headend (혜화)
RP
RP
Anycast RP
H.264
SD: 2Mbps
HD: 6~8Mbps
PE
GW Router
Premium IP core
(IP/MPLS)
PE
BE IP Core
(KORNET)
10G
4xG
4xG
GSR
gx250
그림10 copy
IGMP
PIM
그림4 copy
그림4 copy
그림4 copy
Public Internet
KIX
KT IDC
(혜화)
KT IDC
(구로)
혜화
구로
10G
10G
10G
10G
10G
STB
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
37
QoS
alpine3808
BRAS (SER)
N-SW
DSLAM
4xG
12xG
100M/
200M
L3 SW
그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
그림5 copy
1G
HOME
RG
Shared IP Access Network
PE
PE
PE
PE
PE
PE
GW Router
Premium IP core
(IP/MPLS)
PE
BE IP Core
(KORNET)
4xG
4xG
GSR
그림4 copy
그림4 copy
그림4 copy
혜화
구로
10G
10G
MMoIP
그림10 copy
alpine3808
BRAS (SER)
N-SW
VDSL(L2)
4xG
12xG
100M/
200M
L3 SW
그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
그림5 copy
1G
HOME
RG
Shared IP Access Network
4xG
그림4 copy
그림4 copy
그림4 copy
MMoIP
그림10 copy
10G
SSW
QoS Manager (Global Coordination)
Access QoS Manager
Core QoS Manager
Access QoS Manager
5-tuple, service policy
CAC (Up)
5-tuple, service policy
CAC (Up)
CAC
PEP
PEP
CAC (Down)
CAC (down)
ESCP
CS
AC
CS
AC
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
38
QoS (K)
SER
N-SW
그림10 copy
L3 SW
WDM-PON system
RN
ONU
ONT
그림4 copy
OLT
FES+
그림3
L3 SW
그림4 copy
VDSL
그림5 copy
alpine3808
RAS
ACR
Wibro
Samsung%2520X100
PSTN
AGW
1107378_L1
STB
Soft-phone/PC
videophone
RG
SIP Phone
그림11 copy
그림15
boa
QoS Manager (Global Coordination)
Access QoS Manager
Core QoS Manager
Access QoS Manager
Public Internet
SER
N-SW
그림10 copy
L3 SW
WDM-PON system
RN
ONU
ONT
그림4 copy
OLT
FES+
그림3
L3 SW
그림4 copy
VDSL
그림5 copy
alpine3808
RAS
ACR
Wibro
Samsung%2520X100
AGW
1107378_L1
STB
Soft-phone/PC
videophone
RG
SIP Phone
그림11 copy
그림15
boa
BE IP Core
(KORNET)
Premium
IP core
blue drum
blue server
SSW
IP Media
1. SIP INVITE
2. QoS Reservation Request
3. Reservation Request
5. Reservation Request
5. Reservation Request
6. Topology based CAC
6. Topology based CAC
4. Reservation Request
7. QoS Reservation ACK
8. SIP INVITE
Octave SW
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
39
QoS (K)
SER
N-SW
그림10 copy
L3 SW
WDM-PON system
RN
ONU
ONT
그림4 copy
OLT
FES+
그림3
L3 SW
그림4 copy
VDSL
그림5 copy
alpine3808
RAS
ACR
Wibro
Samsung%2520X100
PSTN
AGW
1107378_L1
STB
Soft-phone/PC
videophone
RG
SIP Phone
그림11 copy
그림15
boa
QoS Manager (Global Coordination)
Access QoS Manager
Core QoS Manager
Access QoS Manager
Public Internet
SER
N-SW
그림10 copy
L3 SW
WDM-PON system
RN
ONU
ONT
그림4 copy
OLT
FES+
그림3
L3 SW
그림4 copy
VDSL
그림5 copy
alpine3808
RAS
ACR
Wibro
Samsung%2520X100
AGW
1107378_L1
STB
Soft-phone/PC
videophone
RG
SIP Phone
그림11 copy
그림15
boa
BE IP Core
(KORNET)
Premium
IP core
blue drum
blue server
SSW
IP Media
14. 200 OK
10. QoS Commit Request
11. QoS Commit Request
11. Reservation Request
12. Policy PUSH (5-Tuple, QoS Parameters)
13. QoS Commit ACK
9. 200 OK
12. Policy PUSH (5-Tuple, QoS Parameters)
15. Conversation
Octave SW
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
40
Multicast ArchitectureTrade-Off between channel changing time and multicast network capacity
alpine3808
DSLAM(L2)
L3 SW
그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
그림5 copy
HOME
RG
All channels
혜화
L2SW
Encoder
그림9
그림9
PE
PE
PE
PE
PE
ICM
ICM
L4SW
EPG, M/W
Servers
Headend (혜화)
RP
RP
Anycast RP
H.264
SD: 2Mbps
HD: 6~8Mbps
PE
Premium IP core
PE
gx250
IGMPv2
PIM
그림4 copy
그림4 copy
그림4 copy
STB
Video BNG
L3 SW
KT
BellSouth,
SBC
Versatel
All channels
All channels
All channels
IGMP Join
PIM Join
IGMP Join
PIM Join
IGMP Join
IGMP Join
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
41
Some potential advantages and opportunities of IP-TV
1. As the BTV markets grow they will become an important outlet for broadcasters’ traditional linear broadcast programs, in addition to their terrestrial, cable and satellite networks.
2. As compelling programming is often expensive and as broadcasters are well experienced in content production, broadcasters maybecome prime producers of attractive content for broadband.
3. BTV offers possibilities for traditional broadcasters and local (community) broadcasters to launch new TV channels, in particular local, minority and niche-market channels (which may not be available on other platforms).
4. BTV is an opportunity for broadcasters to develop new non-linear services such as VOD, scheduled VOD, video podcasting and new value-added services (interactive programs, multi-camera broadcasts, interactive multi-player games, etc).
5. BTV would be a possible platform for On-Demand availability of broadcasters\' archives, live TV re-call services and thematic programme libraries.
6. The broadband platform has the potential to create a user database that stores user data and user-behaviour data. Using such a database, it would be possible to personalize and profile television programming to adjust an individual\'s TV programme diet to his or herpersonal interests and tastes. All this would need to be done in such a way as to preserve individual rights of privacy,
7. BTV offers an opportunity for ‘network’ PVR services(using remote storage rather than local storage), available on-demand after the normally scheduled transmissions. The network PVR allows for a delayed play-out (\"time shift\") and trick mode (stop, fast forward, fast rewind) during transmission.
8. BTV brings new advertising possibilities (e.g. targeted advertising).
9. BTV offers a flexible system for controlling unauthorized redistribution of content.
10. Conditional access can be performed with software -no CA cards are needed.
11. Audience tracking and viewer statistics can be more accurate than with conventional broadcasting.
12. BTV could find application as a gap-filler to complement terrestrial coverage in dense urban areas or to extend the coverageof digital TV beyond the DTT transmitter range1. The PSB mission to provide near universal coverage of the national territory may be more easily accomplished by using Broadband in combination with other means of delivery.
13. BTV may precipitate integrated program production for a variety of end-user devices such as television STBs, hand-held devices (mobile phones and PDAs via DVB-H) and PCs.
14. As the technical quality of broadband networks improves and new coding technologies appear (H.264 and/or VC-1), BTV could become an important digital platform to develop and promote HDTV services.
15. Broadband could offer \'quality scalable\' TV and VOD services: a range of qualities (bit rates) could be available simultaneously.
16. As BTV uses Internet protocol (IP) technologies and protocols, it can be integrated in IP home networks (as proposed for standardization by the DLNA).
17. It may be possible in the future to integrate broadcast and broadband services to offer consolidated value added services(the \"SAVANT\" approach1).
18. In order to promote adoption of the new broadband platform, network operators will need to carry the most popular content, including public broadcasting channels -and may be willing to share costs with programme producers, or pay for the carriage of such content.
19. New business models and new revenue streams are possible, if there is an appropriate legal framework.
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
42
Advanced TPS Services
110601020289_1
photos
wedding
Contents Sharing
(Photo, Home Movie)
callerID
Instant Messaging
(IPTV + Data)
familyfinderfullscreen
Ann is here.
followmetvcarsm
Follow Me TV
(IPTV+Wireless)
Family Finder
(Presence + Data)
9
Time-Shift TV/PVR
blendedhurricane
Interactive TV
(IPTV + Data)
pop_300_2
Personalized Screen Mosaic
(Channel Guide)
followmtvhandheld2
epg_search
Program/Movie Search
Personalized TV
Wireline + Wireless
(IP-TV + IMS)
Caller ID (IPTV + Voice)
1
Multi-camera broadcasts
Program on Demand
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
43
Caller ID (IPTV + Voice)
callerID
You are watching TV at home and the phone rings.
A caller ID flashes on the screen and, because you see it is someone you don’t want to speak to (the so-called ‘Mr. Kim’) you forward the caller .with a click on the remote control .to voice mail.
Alternatively (if it wasn’t Mr. Kim), this call could be directed to your phone or taken on the remote control itself.
.TV screen shows Caller ID information.
.Consumers control the voice call with a remote controller.
homeipphone
remotecontrol
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
44
house
house
Network-based Contents Sharing
You want to create your own TV channel to be shared by friends and relatives.
Your personalized TV comprises content (that could be provided by any member of your group) for all members to share.
If it is a TV channel for your own family, examples of content could be holiday photos or even videos that have been uploaded onto the network via the internet.
Another feature of your personalized TV channel is that you would be notified on-screen whenever new material was uploaded.
house
STB
RG
blue drum
blue server
IP-TV Headend
SGW/TGW
Public Internet
Value-added
Services
Application Services
blue drum
blue server
Contents Sharing Server
blue drum
blue server
blue drum
blue server
Contents Sharing
(Photo)
Contents Sharing
(Home Movie)
blendedhurricane
wedding
blendedhurricane
wedding
그림11 copy
blendedhurricane
photos
STB
RG
그림11 copy
STB
RG
그림11 copy
.create your own channels
.post your own content
.invite your own audience, your community
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
45
Instant Messaging (IPTV + Data)
Imagine that when you are watching TV you could exchange instant messages with your friends .all of which are shown on the TV screen alongside the video .in order to share opinions.
Or perhaps you would like to overlay the video with a cartoon clip (provided by the network operator) to illustrate how you’re feeling? Perhaps a bird flying into a tree when your football team misses a penalty .all of which could be seen by the group.
.watch TV with your online buddies
.share emotions with emoticons and winks
.communicate with your buddies
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
46
참고: Alcatel AmigoTV
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
47
Personalized Screen Mosaic (Channel Guide)
.More intuitive and personalized TV channel navigation
.16-channel digital bouquet
blendedhurricane
Sky Active mosaic contents screen
.Cable TV, Satellite TV: 디지탈화(디지털방송용RF BW 증가)로채널수가100~200개에이름.채널수의증가와Channel Zapping Time (Decoding Delay)으로인해시청자가Channel Surfing하는것은매우불편함.간편하게채널별방송영상을탐색하기위해Screen Mosaic 서비스를제공함(Channel 1: Mosaic Channel)
.IP-TV Solution:-가입자가자신이선호하는채널을등록하여가입자별로Mosaic channel에서로다른채널영상이제공됨.-PiP의응용임. 소리는따라다님.
영국CATV, Satellite의Mosaic Channel
(사업자가채널선정)
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages: /45
www.netmanias.com
NetmaniasConfidential
Document ID:
48
Network-based Time-Shift TV/PVR
house
TV
Time shift TV/N-PVR Servers
IP STB
그림11 copy
Access Network
BRAS
IP Core Network
IP-TV Encoder/Streamer
IP-TV Headend
Multicast (PIM, IGMP Multicast: Live Broadcast)
Unicast (RTP, RTSP)
9
No HDD
Unicast
Multicast
Multicast
..No HDD needed inside the settop boxes
..The storages are in the n-PVR server farm. .Flexible to add/modify the amount of storage per user
..A home can watch the live broadcast show and the stored video at the same time.
Title:
netmanias
Version: 1.0
Date: 2005. 11.28
Pages:
