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SK Telecom's Massive IoT Deployment through LoRa for Small Things
SK Telecom's Massive IoT Deployment through LoRa for Small Things
March 21, 2017 | By 손장우, 도미선 (tech@netmanias.com)
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작년 7월에 해외 시장을 대상으로 발간한 영문 유료 리포트입니다.

2017년 3월 21일부터 무료로 전환합니다.

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Netmanais Korean ICT Research Report

 

SK Telecom's Massive IoT Deployment through LoRa for Small Things

Price: $495 FREEAuthor: Netmanias | Length: 36 pages | Published: July 13 2016

 

 

 

 Executive Summary

 

Since its LTE service launch in 2011, SK Telecom has posted higher ARPU and revenues thanks to an increase in LTE subscriptions, which has a higher ARPU than 2G/3G. However, recent years have seen a stagnation in mobile subscription growth, and LTE subscribers who were once responsible for high ARPU are now switching to more affordable phones and plans. This has slowed mobile ARPU growth, consequently affecting the company’s revenue. The operator, with most of its profits coming from the sale of mobile phones and service plans (connection fees), is now in desperate need of new services and business models that can reverse the downward trend of the heavily smartphone-dependent mobile industry.

 

In light of this demand, SK Telecom concludes that the Internet of Things (IoT) can serve as the next growth engine to overcome declining sales in the LTE division.

 

SK Telecom foresees a tremendous number of “small things” dominating the market in the near future, creating new business values through small/tiny-volume data they constantly generate. The Internet of Small Things (IoST) is predicted to have high marketability and fast market formation. For these reasons, the operator has decided to dedicate its resources to IoST.

 

SK Telecom is currently prioritizing efforts on three key IoST service areas: metering, tracking, and monitoring & control, and planning to launch corresponding services in B2B/B2G and B2C markets in the second half of the year.

 

In the B2B/B2G market, the second half of the year will see the commercialization of 20 services which will include seven key services/solutions: Utility AMI, manufacturing facility safety management, environment monitoring, construction site safety management, public lighting facility management, location tracking, and mortgaged asset management. For B2C, tracking solutions (for persons/properties/pets) will be the first to hit the market in Q3 this year.

 

To this end, the operator has completed the deployment of a nationwide LoRa-based, IoST-dedicated network in the end of June, finishing the task in just three months. In an effort to promote the formation of an SK Telecom-centered IoST ecosystem, it has also shared an IoST roadmap and some partnership models of the IoST module, device and platform for potential partners.

 

This report will discuss how well SK Telecom is poised for the emerging IoST sector, and where it is heading.

 

 

 

 

 

 Table of Contents

Summary---------------------------------------------------------------------------------------------------------------- 2

1     Key Findings------------------------------------------------------------------------------------------------------ 5

2     SK Telecom faces concerns about market stagnation and downward growth-------------- 6

3     SK Telecom's transition to small things------------------------------------------------------------------ 7

       3.1     SK Telecom’s target IoT market: IoST---------------------------------------------------------------- 7

       3.2     Multi-track IoT network---------------------------------------------------------------------------------- 9

       3.3     Why LoRa?----------------------------------------------------------------------------------------------- 10

       3.4     LoRa network roll-out----------------------------------------------------------------------------------- 13

       3.5     LoRa network architecture----------------------------------------------------------------------------- 15

4     SK Telecom's LoRa-based service: Present and Future------------------------------------------ 18

       4.1     Key areas of LoRa-based service------------------------------------------------------------------ 18

       4.2     B2B/B2G services: Metering, tracking and monitoring & control----------------------------- 18

               4.2.1     B2B/B2G target services/solutions and potential markets---------------------------- 18

               4.2.2     BM------------------------------------------------------------------------------------------------- 20

               4.2.3     B2B/B2G service roadmap------------------------------------------------------------------- 22

       4.3     B2C services: Tracking-------------------------------------------------------------------------------- 22

               4.3.1     Services and target markets----------------------------------------------------------------- 23

               4.3.2     BM and service plans-------------------------------------------------------------------------- 24

               4.3.3     B2C service roadmap-------------------------------------------------------------------------- 24

5     SK Telecom's Strategies for Building a thriving LoRa ecosystem----------------------------- 25

       5.1     Strategies for LoRa module--------------------------------------------------------------------------- 25

       5.2     Strategies to boost the demands for IoT platform------------------------------------------------ 27

       5.3     LoRa price plans (monthly connection fee)-------------------------------------------------------- 30

6     Closing------------------------------------------------------------------------------------------------------------ 32

Appendix--------------------------------------------------------------------------------------------------------------- 33

       A. IoST strategies by other operators in Korea----------------------------------------------------------- 33

Abbreviations--------------------------------------------------------------------------------------------------------- 34

 

 

 
 Table of Figures

Figure 1‑1 SK Telecom’s concern: Market stagnation and downward growth........................................ 6

Figure 2‑1 Three IoT areas categorized by connectivity requirements.................................................. 8

Figure 2‑2 Multi-track IoT network of SK Telecom................................................................................. 9

Figure 2‑3 SK Telecom's view on LoRa................................................................................................ 12

Figure 2‑4 IoST network roll-out (LTE-M and LoRa)............................................................................ 13

Figure 2‑5 Installation of LoRa base station next to LTE base station (RRH) at current cell site ......... 14

Figure 2‑6 LoRa network architecture of SK Telecom.......................................................................... 15

Figure 3‑1 B2B/B2G target services and potential market size............................................................ 19

Figure 3‑2 System integration model (utility AMI)................................................................................. 20

Figure 3‑3 Platform business model..................................................................................................... 21

Figure 3‑4 Roadmap of B2B/B2G target services................................................................................ 22

Figure 3‑5 B2C tracking services: Potential markets and customers................................................... 23

Figure 3‑6 B2C service roadmap......................................................................................................... 24

Figure 4‑1 Sourcing and managing of LoRa chip and module............................................................. 26

Figure 4‑2 SK Telecom's IoT platform policy: Use it or interwork with it............................................... 29

Figure 4‑3 SK Telecom's IoT platform policy: Data and revenue share............................................... 30

 

 
 List of Tables

Table 2-1 SK Telecom’s Multi-track IoT networks

Table 2-2 Benefits of LoRa

Table 2-3 SK Telecom's LoRa network components and deployed solutions

Table 3-1 Plans for LoRa-based B2C tracking service

Table 4-2 LoRa module types and typical business models by SK Telecom

Table 4-2 LoRa price plans

 

 

 

손장우, 도미선 (tech@netmanias.com)

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[ SK Telecom | SK 텔레콤 | SK텔레콤 | SKT ]

 

 

     
         
     

 

     
     

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