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통신 사업자의 TPS (IPTV) 네트워크 및 서비스 현황
TPS (IPTV) Network and Service of Telecom Operators
December 15, 2005 | By Netmanias (tech@netmanias.com)
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7

손장우 @ Netmanias (tech@netmanias.com)

 

2005년 11월에 개최된 2005 서울 국제 디지털케이블 워크샵에서 발표한 자료입니다. 2005년 12월 u인프라 워크샵에서 발표한 자료입니다. Triple Play Service의 배경, 해외 사업자 사례, 차세대 TPS 서비스에 관해 정리한 자료입니다. 차례는 다음과 같습니다. 

  • TPS (Triple Play Service)     
      TPS Services of MSO: TV/VoD, Internet + Voice    
      TPS Services of Telco: Voice, Internet + TV/VoD 
  • TPS/IP-TV Services: Case Study  - Versatel, FastWeb, SBC, BellSouth, KT 
  • New TV Experience: Personalized TV, Community TV, IP-TV + IMS

 

Thank you for visiting Netmanias! Please leave your comment if you have a question or suggestion.
Transcript
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Document ID:

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Telco TPS (IPTV) Services

Dr. JangwooSon
Netmanias/NetReference. CO., Ltd
02-3444-5747/010-3460-5747
son@netmanias.com
https://www.netmanias.com




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Contents

.TPS (Triple Play Service) ?

.TPS Services of MSO: TV/VoD, Internet + Voice

.TPS Services of Telco: Voice, Internet + TV/VoD


.TPS/IP-TV Services: Case Study

.Versatel

.FastWeb

.SBC

.BellSouth

.KT


.New TV Experience

.Personalized TV

.Community TV

.IP-TV + IMS







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What is TPS (Triple Play Service) ?


The Triple Play

Data

Voice

Video

Home

Delivering Data, Voice and Videoto the Home over a Converged Delivery Network

TELCO



그림15
그림2
그림4
그림4
1107378_L1
videophone
그림15
boa
IP-TV (Multicast)

VoD (Unicast)

VoIP/Video Phone

PC

STB

RG


















Converged
Network

Triple Play Service

STB


POTS

acer-aspire-1203-xv
Notebook












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Why TPS ?: 기존수익원포화




PSTN


Internet
Access

Data
















PSTN


Internet
Access

Data


?

포화

포화

포화


한국-인터넷가입자수
Broadband Internet Subscribers in Korea

한국-시내전화가입자수
POTS Subscribers in Korea

한국-이동전화가입자수
Mobile phone subscribers in Korea




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TL-1911-1









Why TPS: Competition







sonyhdtv
IMG0052
STB그림
SO

PP

NSP

Internet

1107378_L1








PSTN

CATV


TL-1911-1
IDC/P2P



Telephone line

HFC

xDSL

.Toll quality voice (MOS=4.0)



.SD/HD TV, VoD, PPV



.Internet access




TL-1911-1












sonyhdtv
IMG0052
STB그림
PP

NSP

Internet




PSTN

CATV

TL-1911-1
IDC/P2P



Telephone line

HFC

xDSL

scm100r2


1107378_L1





SO




Before TPS Service

Triple Play Service (MSO)

.SD/HD TV, VoD, PPV

.Voice (VoIP)

.Internet access

.Multimedia QoS: PCMM

.HFC QoS: Docsis 1.1/2.0/3.0



Telco
MSO
ISP
Telco

MSO

ISP




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미국MSO TPS Case Study: COX Communications

triptych
Telephony

Cable TV

Internet


COX의TPS 서비스와요금

가입자수

Total Subscribers: 6.7M (2005.11)-CATV Subscribers: 6.4 M (2005.11)-Internet (CM) Subscribers: 2.3 M (2005.Q2)-Voice Subscribers: 1.5M (2005 Q2)-TPS (TV, Voice, Internet) Subscribers: 1M (2005.11)Source: www.cox.com




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1. PVR (personal video recorder) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience.
2. With a PVR, the power to watch what subscriber want, when subscriber want is literally at subscriber’s fingertips.
3. Digitally record up to 70 hours of subscriber’s favorite programming, record two shows at once, pause and rewind live TV and much more -it\'s all as simple as the touch of a button on your remote control.

1. US Cable
-COX DVR service (Explorer8000, Time Shift TV: 1 hour live TV buffer, 50 Hour Recording): Service fee $9.99/mon. , DVR rental $3.50/mon.
-Comcast DVR service (80 GB storage in STB): Service fee $9.95/mon., DVR rental $5/mon.
2. US Satellite: DirecTV DVR service (70-hour storage in STB), Monthly fee $5.99
* 상기이용료는DVR기능에대해만추가로지불하는요금임.
* 2005: 8% of U.S. households have a DVR. 올해말까지10%로예측

2
Time Shift TV: Pause, play, rewind, fast forward live TV

PVR: PVR lets subscriber record without tapes, timers or a VCR


7
HDD (80GB)

All Channels


Personalized TV: Time Shift TV/PVR -Cable, Satellite Case


.What is this?


.Service Case Study

1
4
5
Play

Pause

Play

8
6
7



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Multi-Room DVR

tech_house_med3

Recording Program



multiroomDVR_pr1
http://www.parksassociates.com/press/press_releases/2005/mltrm_DVR.html


.What is this?


.Service Case Study


.Market Forecast

1. 댁내에하나의PVR STB를두고이를통해다른복수대(2~3)의TV에서녹화된TV Program이나DVD, Home Movie, Photo, MP3 등의Contents를공유할수있는서비스
2. 이용자측면에서는각각의TV에PVR STB가연결되어있는것과등가로보이나, 하나의STB를제외한나머지STB는PVR이없는저가형STB (Client)임.

MRDVRPriceButton
Time Warner Telecom’s Multi-Room DVR

1. US Cable
-Time Warner Cable: Monthly fee $6.95 (DVR은별도)   (STB: Motorola)
-BandBroadband: Monthly fee $21 (STB: Digeo)

http://www.timewarnercable.com/stjohn/products/dvr/multiroomdvr.html

Multi-Room DVR (STB) Products
1. S-A:
2. Motorola: Explorer 8300 MR-DVR
3. Digeo: Moxi
-160GB, Two TV
-Time Shift TV: 30-minute live TV buffer
-구매: $649, 임대: $21/mon.





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미국MSO TPS Case Study: COX Communications

cox
.Bundled customers are defined by those taking two or three of video, high-speed Internet or phone services.

.2.4 M bundled customers: up to 33% over prior year



Cox Communications Inc. said Monday that more than 1 million customerssubscribe to its “triple-play” bundle of voice, video and Internet services. (2005.11)
Cox has found, for example, that customer churn in households that subscribe to two services, such as cable and Internet, is 18% lower than in one-product households. And when customers subscribe to all three offerings--video, high speed Internet and telephone service--customer churn is 48% lower. (2005)

.신규가입자유치

.기존가입자이탈방지






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Telco IP-TV Service



Source: ACTERNA, “Assuring QoS of
IPTV Delivery”, IP-TV 2005




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IP-TV (TPS) 서비스현황1

FastWeb (이탈리아)
VT (네델란드)
Telefonica (스페인)
BellSouth
SBC

TPS Service Brand
Imagenio
Lightspeed

TPS Services
IP-TV, VoD, Video Telephony (TV), VoIP (POTS Phone), Internet, Network-based PVR (5 Hours Recording)
Live TV, VoD, ToD, VoIP (POTS), W-LAN, Internet, Home Media (PC-to-TV)
Live TV, VoD, Internet, Voice (PSTN: splitter)
IP-TV,
IP-TV, Network-based PVR, VoIP (POTS)

IP-TV Channel 수
90 channels
22 Channels (네델란드공중파3 채널+ 독일공중파2 채널+ 축구17 채널)
39 TV channels (? + ? Football channels) + 15 Audio channels

Codec
MPEG2 (TV, VoD)
MPEG2 (TV, VoD, ToD)
G.711 (VoIP)
Not determined
MPEG 4 or WM9-VC1

상용서비스개시일
2003. 8 (IP-TV over ADSL)
2005.08
실질적2005.1
2006
2005 Q4

가입자수
* IP-TV subscribers: 200,000(2005.06)
* Broadband (Ethernet, ADSL)가입자수: 598,000
* IP-TV subscribers:22,000(2005.10)
* IP-TV subscribers : 40,000 (2005.06), 100,000(2005.10)
* ADSL subscribers: 3,040,640 (2005.10)
-
-

차별화포인트/가입자유지전략
* Competition: Italy의CATV 비활성화(10%미만)
* Contents: Italy Pro Soccer 중계
* 네델란드축구프로리그3년독점중계권획득. 축구채널17개.
* 축구PoD 서비스
-
-

Last-Mile Technology
* FTTB: Ethernet 10Mbps
* CO: ADSL 6Mbps
CO: ADSL2+
* CO: ADSL: 6Mbps (현재주가입자)
* 2005년: ADSL2+ 도입중
FTTN: 2-pair bonded ADSL2+
* FTTN: VDSL
* FTTP: PON

Vendor
Ethernet: Cisco
DSLAM: ?
Corecess, UTstarcom
Lucent
Alcatel (7330)
Alcatel (7330)

Send-Mile
Metro Ethernet(L2), ATM
Metro Ethernet(L2)
* Metro Ethernet (L2)
* Dual Homing
DSLAM GE-to-BRAS
Metro Ethernet (L2)

Vendor
Metro Ethernet: Cisco
Locus
Riverstone
-
Alcatel (7?)

BRAS
ATM BRAS
Juniper (ERX1440: BRAS+PE)
Juniper (ERX1440)
Redback (SE800)
Redback SMS

Core
Single Core: Pure IP/PIM
Single Core
* Internet, IP-TV: IP/PIM
* VoD, VoIP: MPLS
IP Core: RIMA
IP-TV Core: SDHH
Pure IP Core
?

Vendor
Cisco GSR
Juniper M320 (PE), T640(P)
IP Core: Cisco






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IP-TV (TPS) 서비스현황2

PCCW (홍콩)
Chungwha Telecom (대만)

TPS Service Brand
Now Broadband TV
MoD

TPS Services
Live TV, Internet
Live TV, VoIP, Internet
PPV: VoD, NVoD (10분단위)

IP-TV Channel 수
64channels(49 TV channels+ 15 Music channels)

Codec
MPEG2, 2Mbps
MPEG2, 3Mbps

상용서비스개시일
2003. 8

가입자수
2005.06
* IP-TV subscribers: 441,000
* ADSL subscribers: 715,000
* IP-TV subscribers : 100,000(2005.06)
* ADSL subscribers: 3,477,000 (2005.08)

차별화포인트/가입자유지전략
* 무료셋탑박스제공및무료방송제공($0 monthly fee for 15 channels, Free decoder)
* a la carte channel offering (자신이원하는채널만선택하여상품을구성함. 채널별요금)
* 스포츠채널독점권: ESPN, Star Sports
* 6 Mbps for 95% Home (도시국가로건축밀집도가높음)

Last-Mile Technology
CO: ADSL
* CO: ADSL, ADSL2+
* FTTB: VDSL, Ethernet

Vendor
?

Send-Mile
DSLAM GE-to-BRAS

Vendor
-

BRAS
Redback (SE800)

Core
MoD Core: IP/MPLS

Vendor
MoD Core: Redback-only






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PCCW


TPS Service

TPS Service Brand
Now Broadband TV
Last-Mile Technology
ADSL

TPS Services
IP-TV, Internet
IP-TV Platform

# of IP-TV Channels
64channels(49 TV channels+ 15 Music channels)
Codec
MPEG2 2Mbps

Service Launch
2003. 8

Subscribers (2005.06 현재)
-IP-TV subscribers 441,000
-ADSL subscribers 715,000
준비중인서비스
Network-based PVR

차별화포인트/가입자유지전략/성공요인
-무료셋탑박스제공및무료방송제공($0 monthly fee for 15 channels, Free decoder)
-a la carte channel offering (자신이원하는채널만선택하여상품을구성함. 채널별요금)
-스포츠채널독점권: ESPN, Star Sports
-6 Mbps for 95% Home (도시국가로건축밀집도가높음)




IP TV

2Mbps MPEG2

DSLAM (NEC AM31)
-IGMP
-High speed channel changing
-Conditional access checking

Modem (NEC NTA-3110)

VideoTele.com’s Astria® digital headend platform
(September 18, 2003 )



TPS Network Architecture







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유럽/이탈리아/ FastWeb


TPS Service

TPS Services
IP-TV, VoD,Video Telephony (TV), VoIP (POTS Phone), Internet
Last-Mile Technology
(2005. 4 통계)
* 10 Mbps Ethernet (20%)
* ADSL (80%)

TPS Service Details
* VoIP: Phoning between Fastweb clients is free of charge. (SBB style)
* VoD: Contents 조달(e.BisMedia and RAI Click)
* IP-TV: 90+ Channels
특이점: Due to the high popularity of football in Italy, there are thematic channels dedicated to three famous Italian football clubs: Milan, Inter and Roma (each costing €8 per month).
Codec
IP-TV: MPEG2, 2~4Mbps

상용서비스개시일
2003. 8 (IP-TV over ADSL)
부가서비스
Network-based PVR (5 Hours Recording)

가입자수(2005.06.31 현재)
Broadband (Ethernet, ADSL)가입자수: 598,000
IP-TV 가입자수: ~200,000

차별화포인트/가입자유지전략
-Competition: Italy의CATV 비활성화(10%미만)
-Contents: Italy Pro Soccer 중계





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그림6






12016


Main POP









6500



그림6
FastWeb: Network Architecture, QoS, Multicast




1107378_L1
그림11 copy
STB

그림15
PC

POTS

HAG







GE L2 Ring









12016

3550/4908

10M


Main POP

Mini POP






Ring#1

Ring#6







STM4

STM4

STM4

STM1



































7450_blue






















STM16

STM16

IP-TV

VoD







6500






blue drum
blue server

VoD portal

blue drum
house




1107378_L1
그림11 copy

STB

그림15
PC

POTS

HAG





































ADSL

DSLAM

ATM
SW

BRAS

STM16

STM16

Mini POP


Video Farm





IP Core

CoS=1, ToS=1, VID=0

CoS=4, ToS=4, VID=0

CoS=5, ToS=5, VID=0

Untagged frame




TV Camera



802.1p

DiffServ


Voice PVC


Internet PVC


Unicast Video PVC


Multicast PVC


Multicast PVC


Zapping PVC

DiffServ



















8 DiffServ QoS Classes

ATM QoS

All channels




70x32_20041129150302



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유럽/스페인/Telefonica

* 가입자현황: http://www.point-topic.com/content/bmm/profiles/vod/Telefonica.htm&comp_id=1175&g=4


TPS Service

2005
2005
2005
2005
2005
IP-TV Service Coverage

2005.1

2005.2

2005.3

2005.4

2005.5

TPS Service Brand
Imagenio
Last-Mile Technology
ADSL, ADSL2+
FTTN

TPS Services
IP-TV, VoD, VoIP, Internet
Codec

IP-TV Channel 수
39 TV channels + 15 Audio channels + Football channels

상용서비스개시일
2004. 1

가입자수(2005.06 현재)
-IP-TV subscribers 40,000
-ADSL subscribers 2,974,800

차별화포인트/가입자유지전략
Soccer





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유럽/스페인/Telefonica




TPS Service Details




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Source: Telefonica, “The Access Network in 21 Century”, Broadband World Forum Europe, Oct. 2005




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기존ATM기반Internet Service 망
















Telefonica IP core
RIMA

그림6
그림6
그림6
Access POP
(BARCELONA VIA AUGUSTA)

DSLAM

CO #1



Lucent Stinger

Core POP

Home

CO

Access POP

Core POP

BRAS



ATM SW

StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem



ADSL



그림6
DSLAM

CO #19

Lucent Stinger



StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem



ADSL



STM-1




icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1

































Public Internet

그림6
그림6
그림6
Core POP

Core POP

Core POP

기존ADSL Internet Service 망= ATM-based Backhaul Network and ATM BRAS




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신규Ethernet 기반TPS Service
















Telefonica IP core
RIMA

그림6
그림6
그림6
house
























BRAS1

BRAS4

StingerCompactRemote_front copy
Access POP
(BARCELONA VIA AUGUSTA)

DSLAM

L2 SW

L2 SW

C7200






Kreatel%2520IP-STB%2520and%2520remote
STB

RG

ncube
ncube
ncube
ncube
ncube
ncube















VoD servers (nCube)

CO #1



Lucent Stinger
Riverstone 8600

Riverstone 38000

1~4



STM-1 (IP-TV)

STM-1 (PPV)

Core POP

GE

STM-1

Home

CO

Access POP

Core POP

ADSL


































BRAS



ATM SW

StingerCompactRemote_front copy
StingerCompactRemote_front copy



house
Modem



ADSL



StingerCompactRemote_front copy


그림6
house


StingerCompactRemote_front copy
DSLAM

L2 SW






Kreatel%2520IP-STB%2520and%2520remote
STB

RG

CO #19

Lucent Stinger
Riverstone 8600

1~4

ADSL/
ADSL2+



ATM SW

StingerCompactRemote_front copy
StingerCompactRemote_front copy


house
Modem



ADSL



StingerCompactRemote_front copy





GE

STM-1




icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1





















10 Gbps Ring
(MS-SPRING)




























Public Internet

그림6
그림6
그림6
Core POP

Core POP

Core POP

그림6
IP-TV Headend


기존ADSL Internet Service 망



신규TPS Service 망





Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

21
















Telefonica IP core
RIMA

Service Flow

그림6
그림6
그림6
house
























BRAS1

BRAS4

StingerCompactRemote_front copy
Access POP
(BARCELONA VIA AUGUSTA)

DSLAM

L2 SW

L2 SW

C7200






Kreatel%2520IP-STB%2520and%2520remote
STB

RG

ncube
ncube
ncube
ncube
ncube
ncube















VoD servers (nCube)

CO #1



Lucent Stinger
Riverstone 8600

Riverstone 38000

1~4



STM-1 (IP-TV)

STM-1 (PPV)

Core POP

GE

STM-1

Home

CO

Access POP

Core POP

ADSL


































BRAS



ATM SW

StingerCompactRemote_front copy
StingerCompactRemote_front copy



house
Modem



ADSL



StingerCompactRemote_front copy


그림6
house


StingerCompactRemote_front copy
DSLAM

L2 SW






Kreatel%2520IP-STB%2520and%2520remote
STB

RG

CO #19

Lucent Stinger
Riverstone 8600

1~4

ADSL/
ADSL2+



ATM SW

StingerCompactRemote_front copy
StingerCompactRemote_front copy


house
Modem



ADSL



StingerCompactRemote_front copy





GE

STM-1




icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1





















10 Gbps Ring
(MS-SPRING)




























Public Internet

그림6
그림6
그림6
Core POP

Core POP

Core POP

그림6
IP-TV Headend






인터넷서비스가입자와TPS 가입자의Traffic 분리: DSLAM




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

22
















그림6
Spain Telefonica TPS Network Architecture

그림6
그림6
그림6
house






StingerCompactRemote_front copy


















BRAS1

BRAS4

StingerCompactRemote_front copy
#1

#19

Access POP
(BARCELONA VIA AUGUSTA)


DSLAM

L2 SW

L2 SW

C7200

Telefonica IP core
RIMA











Kreatel%2520IP-STB%2520and%2520remote
STB

RG

ncube
ncube
ncube
ncube
ncube
ncube



























































VoD servers (nCube)

CO



Lucent Stinger
Riverstone 8600

Riverstone 38000

1~4

그림6
그림6
그림6






StingerCompactRemote_front copy


















BRAS1

BRAS4










StingerCompactRemote_front copy
#1

#10~30

Access POP
(BARCELONA ESTEL)


DSLAM

L2 SW

L2 SW

C7200



STM-1 (IP-TV)

STM-1 (PPV)

house








Kreatel%2520IP-STB%2520and%2520remote
STB

RG

ncube
ncube
ncube
ncube
ncube
ncube



























































VoD servers (nCube)

CO



Lucent Stinger
Riverstone 8600

Riverstone 38000

1~4

STM-1 (IP-TV)

STM-1 (PPV)


















Public Internet

Core POP


10 Gbps Ring
(MS-SPRING)


Source: Telefonica, IMAGENIO: FASE 0 DE ALEJANDRA, PT.n0.0001-1-04, 2004

GE

STM-1

Home

CO

Access POP

Core POP



StingerCompactRemote_front copy
StingerCompactRemote_front copy
DSLAM


1~4



StingerCompactRemote_front copy
StingerCompactRemote_front copy
DSLAM

1~4


ADSL/
ADSL2+

ADSL/
ADSL2+


그림6
그림6
그림6
그림6
IP-TV Headend





Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

23

Versatel


TPS Service

TPS Service Brand
Last-Mile Technology
ADSL2+

TPS Services
IP-TV, VoD, PoD, VoIP, Internet, Wireless LAN, Home Media (Pc-to-TV)
Codec
MPEG 2 4Mbps (Multicast, VoD)

# of IP-TV Channels
22 Channels (네델란드공중파3 채널+ 독일공중파2 채널+ 축구17 채널)

Service Launch
2005. 8. 12

Subscriber (2005.11)
IP-TV Subscribers 40,000

차별화포인트/가입자유지전략/성공원인
-네델란드축구프로리그3년독점중계권획득. 축구채널17개.
-축구PoD 서비스





Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

24

Versatel TPS Service Overview





Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

25







Last-mile

CO
ADSL2+
Aggregation























VT TPS Network Architecture




































CS

10GE

10GE

10GE




CR2

CR4

Core POP2



CS

Access POP1

CO1









Access POP 17

















Core POP3

Core POP4

Core POP1


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








18

18


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








24

24


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt


































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt




24

24

12

12




































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt






icon_g_switch_ppt
icon_g_switch_ppt

























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








24

24






































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt




6

6

24

24




































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt




Access POP4

Access POP5





icon_g_switch_ppt

























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








12

12


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








12

12


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








6

6


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








18

18







icon_g_switch_ppt

























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








18

18


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








6

6


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








6

6


























































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt



































































icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt








12

12

Access POP10

Access POP11

Access POP 18

Access POP 20




icon_g_switch_ppt
MDS1

dslaccessnode1-s
dslaccessnode1-s




icon_g_switch_ppt
MDS18



dslaccessnode1-s
dslaccessnode1-s
CO18


CO1




icon_g_switch_ppt
MDS1

dslaccessnode1-s
dslaccessnode1-s




icon_g_switch_ppt
MDS38



dslaccessnode1-s
dslaccessnode1-s
CO38


CO1




icon_g_switch_ppt
MDS1

dslaccessnode1-s
dslaccessnode1-s




icon_g_switch_ppt
MDS18



dslaccessnode1-s
dslaccessnode1-s
CO18


CO1




icon_g_switch_ppt
MDS1

dslaccessnode1-s
dslaccessnode1-s




icon_g_switch_ppt
MDS12



dslaccessnode1-s
dslaccessnode1-s
CO12


IX1

BR1

BR2

IX2


icon_g_switch_ppt
CR3

icon_g_switch_ppt
* BRAS/BAR내의숫자는해당AccessPOP에연결된CO 수

Last-mile

CO
ADSL2+
Aggregation

Second-mile
GE
Aggregation

Second-mile
GE
Aggregation

Access POP
BRAS/Edge

Core
Core Routing

Distribution



icon_g_switch_ppt
CR1

PE

PE

Media Farm






icon_g_switch_ppt

Media Farm

icon_g_switch_ppt






Media Farm







icon_g_switch_ppt

Media Farm

PE

PE

PE

Home-Front
.One IP-TV Headend

.one Voice Headend

.4 VoD Headend

.22 VT Access POPs

.4 VT Core POPs

.N KPN COs






Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

26

house
Versatel: QoS, Multicast





























IAD

POTS

STB

v20040129153745706281a

그림11 copy
1107378_L1
PC

그림15
boa








VoIP PVC

Multicast PVC

VoD PVC

Internet PVC





Voice VLAN

Multicast VLAN

VoD VLAN

Internet VLAN

















SSW

IP-TV

VoD

DSLAM

BAR

BRAS

Ethernet
Backhaul

Voice-Softswitch



PE

PE

R

BRAS (PPP)

blue drum
blue server


STB


그림11 copy
그림15
boa





Voice LSP

IP

VoD LSP

IP











BAR

BRAS

ERS




PE

PE

R

BRAS (PPP)




Voice LSP

IP

VoD LSP

IP

PC: Internet Access
STB: VoD, IP-TV
POTS: Voice
















Public Internet

































1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200



그림11 copy
그림15
boa
RG

POTS

STB

PC

3GE





DSLAM

L2

L2

GE




dslaccessnode1-s
7450_blue
#2

#6

#2

#384


GE

CO

ADSL2+



Ethernet Routing Switch 8600


























BRAS
(Internet: PPP)

BRAS
(IP-TV, VoD, VoIP
: DHCP)

6GE

6GE

Ethernet Routing Switch 8600
7450_blue


10Gbps

10Gbps

















IP-TV

VoD

SSW

802.1p

DiffServ

ATM
QoS











4 DiffServ QoS Classes

All channels




PIM

IGMP




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

27

Versatel: PoD (Program on Demand)

.축구: 1 경기당0.99 유로

.Big Brother: 무료



1. Live 방송이끝난후가입자가원하는시간에프로그램을시청할수있는Unicast 서비스
2. VoD service와같은로직임.


.What is this?

















house
TV

PoD Server
(일반VoD 서버임)

IP STB


그림11 copy
















Access Network

POP1


















IP Core Network

Versatel
IP-TV
Headend








9
Unicast

Multicast

Multicast




PP



MPEG2
4Mbps



POP2

POP3

POP3



광고제거된, 프로그램만있는
MPEG2 file (4Mbps)




Live soccer program

7:00PM

10:00PM


5~10min.

광고제거된MPEG2 (4Mbps) file 생성


5~10min.

4 대POP의PoD server로전달


PoD 시청


Program 1

Program 2

Program 3

Program 4

Program 5






Versatel PoD

* 개인용Storage 필요없음


.Service Case Study




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

28



2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home 400

videophone

POTS



1107378_L1
그림11 copy
그림15
boa
MAC400


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home

videophone

POTS



1107378_L1
그림11 copy
그림15
boa
MAC1



BellSouth (TR-59): QoS
































DSLAM
(FTTN)

SAIC

400 Homes, 5,000 feet

ADSL2+
(Copper)


dslaccessnode1-s
CO

7330

SE400/800

10Gbps



1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200


그림11 copy
그림15
boa
RG

STB

PC


GE

IP-TV

VoIP

Internet

Home

BRAS


#1

#20



그림10 copy



IP Core Network
(BFD)

PIM SM




IP-TV

VoD

SSW




























Voice

Multicast

VoD







DSLAM
(BE)

I

V

BRAS





Vod


Internet

20Mbps

20M

HS function

T

T

I



A single PPP/PVC

No ATM level QoS

Queueing Point를없앰

.Per-subscriber queueing

.Per-subscriber node shaping

.DiffServ among service queues with subscriber node




20Mbps Pipe










I

V


Vod

20M
T


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
RG






Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

29


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home 400

videophone

POTS



1107378_L1
그림11 copy
그림15
boa
MAC400


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home

videophone

POTS



1107378_L1
그림11 copy
그림15
boa
MAC1





BellSouth (Ethernet Backhaul)
































DSLAM
(FTTN)

SAIC

400 Homes, 5,000 feet

ADSL2+
(Copper)


dslaccessnode1-s
CO

7330

SE400/800

10Gbps



1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200


그림11 copy
그림15
boa
RG

STB

PC


GE

IP-TV

VoIP

Internet

Home

BRAS


#1

#20



그림10 copy



IP Core Network
(BFD)

PIM SM




IP-TV

VoD

SSW




























Voice

Multicast

VoD







DSLAM
(BE!!!)

I

V

BRAS





Multicast VLAN VID 3 (DHCP)

Multicast traffic

Unicast VLAN VID 2 (PPPoE)

T



Vod


IGMP


Internet

20Mbps

20M

HS function


All channels







Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

30


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home 400

videophone

POTS



1107378_L1
그림11 copy
그림15
boa
MAC400


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home

videophone

POTS



1107378_L1
그림11 copy
그림15
boa
MAC1





BellSouth (Hierarchical Scheduling)
































DSLAM
(FTTN)

SAIC

400 Homes, 5,000 feet

ADSL2+
(Copper)


dslaccessnode1-s
CO

7330

SE400/800

10Gbps



1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200


그림11 copy
그림15
boa
RG

STB

PC


GE

IP-TV

VoIP

Internet

Home

BRAS


#1

#20



그림10 copy



IP Core Network
(BFD)

PIM SM




IP-TV

VoD

SSW




























Voice

Multicast

VoD







DSLAM

I

V

BRAS





Multicast VLAN VID 3 (DHCP)

Multicast traffic

Unicast VLAN VID 2 (PPPoE)

T



Vod


IGMP



Internet

20Mbps

4. 20M-16Mbps

3. HS coordination information (linked via MAC address)

HS function



1. IGMP Join

2. IGMP Join
(transparent snooping)





Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

31

SBC


TPS Service

TPS Service Brand
U-verse TV (Lightspeed Project)
Last-Mile Technology
-FTTP: BPON 16-32 way split (new area)
-FTTN/B: VDSL2 (established area)

TPS Services
IP-TV, VoD, DVR/Multi-Room DVR, Internet
IP-TV Platform
Microsoft

IP-TV Channel
Codec
MPE4 or WM9-VC1

Service Launch
Q4 2005
streams per home
1HD+3SD+PiP

Voice
PSTN POTS and VoIP
STB
S-A



TPS Network Architecture

house






































DSLAM
(FTTN)

SAIC

VDSL
(Copper)


dslaccessnode1-s
L2 SW
(BSA)

CO

BSR

7450_blue















Internet

BRAS

DHCP
Server

National Video Content Distribution Network
(IP Multicast)

VPLS

PEP

7330

7450 ESS

7750 SR

VRRP

SmartEdge_800_purple
GE

7450_blue

1107378_L1
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

그림15
boa
RG(L3)

STB

PC


GE

7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12




7750_red_sr12
7450_blue
BSR

BSR


AAA
Server





IP-TV

VoIP

Internet

Home


Router
(BSR)



7750_red_sr12
Service Bifurcation





IP-TV

VoD

SSW

videophone

POTS




RB SMS1800


그림11 copy




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

32

SBC IP-TV Service UI

callerID
epg
epg_search
event_notification
Using two-way broadband networks, SBC companies could be able to send alerts and notifications to customers watching TV in new ways. Some examples include the ability to alert a customer of upcoming favorite shows, or Caller ID and instant messaging right on their TV screen.

EPG

Program Search

Event Notification

Caller ID




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

33

SBC IP-TV Service UI

vod
photos

Photos could be easily shared from a networked computer and played back through the TV

The Microsoft TV IPTV Edition platform could enable new services and applications such as tuner-less picture-in-picture functionality. The PIP feature enables users to preview other shows and channels while the primary channel runs in the background

multiplePIP
VoD

Photos

Multiple Camera Angle




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

34



































SBC: -Phase 1



DSLAM
(FTTN)

SAIC

ADSL2+

L2++ SW
(BSA)

CO
















Internet

BRAS
(Edge Router화)

National Video Content Distribution Network
(IP Multicast)

PEP

7330

7450 ESS

7750 SR

SmartEdge_800_purple
GE


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC


GE

7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12
BSR

BSR


AAA
Server





IP-TV

VoIP

Internet

Home 1001





IP-TV

VoD

SSW

videophone

POTS



1107378_L1
그림11 copy
그림15
boa




DHCP snoop/relay
(Option82: VLAN ID)



DHCP proxy











DHCP discover (Option 60/61 = VoIP: Terminal Type, RG Authentication)

DHCP offer

DHCP request

DHCP ack (10.20.192.10 for VoIP?)





STB (DHCP Client)

DHCP

PC (DHCP Client)

DHCP

DHCP Client

DHCP
Server
(5750)

RB SMS1800


Static Policy Configuration
(개통시)

DHCP Option82
(VLAN ID: traceability,
troubleshooting)


BSA1/VLAN 1001: 10.20.192.10

DHCP
Server


RADIUS
Server



Per-subscriber, per-service accounting queueing and policing/shaping/filtering


VLAN
1001

VLAN
1400

Per-subscriber HIS shaping (PIR/CIR)





























2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home 1400

videophone

POTS



1107378_L1
그림11 copy
그림15
boa

dslaccessnode1-s

VLAN 1400


VLAN 1001


7750_red_sr12

Voice VLAN


Video VLAN


Internet VLAN

Install Static ARP cache entry in BSR (user MAC/user IP)
(SecureARP)

Install anti-spoof rule per user
(IP Lease Table)

L3
(BSR)

NMS















Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

35



































SBC: -Phase 2



DSLAM
(FTTN)

SAIC

ADSL2+

L2 SW (BSA)

CO
















Internet

BRAS
(Edge Router화)

National Video Content Distribution Network
(IP Multicast)

PEP

7330

7450 ESS

7750 SR

SmartEdge_800_purple
GE


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC


GE

7750_red_sr12
7750_red_sr12
7750_red_sr12
7750_red_sr12
BSR

BSR


AAA
Server





IP-TV

VoIP

Internet

Home 1001





IP-TV

VoD

SSW

videophone

POTS



1107378_L1
그림11 copy
그림15
boa




DHCP snoop/relay
(Option82: VLAN ID)



DHCP proxy











DHCP discover (Option 60/61 = VoIP?)

DHCP offer

DHCP request

DHCP ack (10.20.192.10 for VoIP?)





STB (DHCP Client)

DHCP

PC (DHCP Client)

DHCP

DHCP Client

DHCP
Server
(5750)

RB SMS1800

5750 SSC
(Bridgewater)


Dynamic Policy Configuration
(= KT scheme and
DQP=5-Tuple/Tubo Button)

DHCP/
option82


BSA1/VLAN 1001: 10.20.192.10


DHCP
Server


RADIUS
Server



Accounting


Per-subscriber, per-service accounting queueing and policing/shaping/filtering


VLAN
1001

VLAN
1400

Per-subscriber HIS shaping (PIR/CIR)




























PDP


2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200

RG(L3)

STB

PC

Home 1400

videophone

POTS



1107378_L1
그림11 copy
그림15
boa

dslaccessnode1-s

VLAN 1400


VLAN 1001


7750_red_sr12

Voice VLAN


Video VLAN


Internet VLAN

Install Static ARP cache entry in BSR (user MAC/user IP)
(SecureARP)

Install anti-spoof rule per user
(IP Lease Table)

L3
(BSR)














Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

36



















Multicast (K)







alpine3808
BRAS (SER)

IMS









N-SW

VDSL(L2)

4xG

12xG

PBR (srcIP)

100M/
200M

L3 SW

그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200




그림11 copy
그림15
boa
그림5 copy
1G

1G


HOME

RG

Shared IP Access Network

.IMS: IP Media Switch

.SER: Service Edge Router

.RG: Residential Gateway









Static Join
(All channels)
































혜화

L2SW

Encoder







그림9
















그림9








PE


PE



PE

PE

PE








ICM
ICM
L4SW







EPG, M/W
Servers

Headend (혜화)

RP

RP

Anycast RP

H.264
SD: 2Mbps
HD: 6~8Mbps

PE

GW Router

Premium IP core
(IP/MPLS)




PE










BE IP Core
(KORNET)

10G



4xG

4xG

GSR




gx250
그림10 copy

IGMP


PIM


그림4 copy
그림4 copy
그림4 copy
























Public Internet

KIX

































KT IDC
(혜화)
















KT IDC
(구로)

혜화

구로

10G

10G

10G

10G

10G

STB




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

37

QoS





































alpine3808
BRAS (SER)









N-SW

DSLAM

4xG

12xG

100M/
200M

L3 SW

그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200




그림11 copy
그림15
boa
그림5 copy
1G


HOME

RG

Shared IP Access Network


















PE


PE



PE

PE

PE



PE

GW Router

Premium IP core
(IP/MPLS)




PE


BE IP Core
(KORNET)



4xG

4xG

GSR

그림4 copy
그림4 copy
그림4 copy















혜화

구로

10G

10G

MMoIP



그림10 copy





















alpine3808
BRAS (SER)









N-SW

VDSL(L2)

4xG

12xG

100M/
200M

L3 SW

그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200




그림11 copy
그림15
boa
그림5 copy
1G


HOME

RG

Shared IP Access Network





4xG

그림4 copy
그림4 copy
그림4 copy
MMoIP



그림10 copy












10G

SSW

QoS Manager (Global Coordination)

Access QoS Manager

Core QoS Manager

Access QoS Manager






5-tuple, service policy

CAC (Up)


5-tuple, service policy

CAC (Up)

CAC




PEP

PEP





CAC (Down)

CAC (down)


ESCP

CS

AC


CS

AC




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

38







QoS (K)










SER

N-SW












그림10 copy
L3 SW








WDM-PON system


RN

ONU

ONT






그림4 copy
OLT

FES+

그림3

L3 SW


그림4 copy
VDSL

그림5 copy


alpine3808


RAS

































ACR

Wibro



Samsung%2520X100





















PSTN

AGW


1107378_L1
STB

Soft-phone/PC

videophone


RG

SIP Phone

그림11 copy
그림15
boa

QoS Manager (Global Coordination)

Access QoS Manager

Core QoS Manager

Access QoS Manager

















Public Internet





SER

N-SW












그림10 copy
L3 SW








WDM-PON system


RN

ONU

ONT






그림4 copy
OLT

FES+

그림3

L3 SW


그림4 copy
VDSL

그림5 copy
alpine3808


RAS

































ACR

Wibro



Samsung%2520X100






AGW


1107378_L1
STB

Soft-phone/PC

videophone


RG

SIP Phone

그림11 copy
그림15
boa
















BE IP Core
(KORNET)
















Premium
IP core

blue drum
blue server
SSW

IP Media







1. SIP INVITE

2. QoS Reservation Request

3. Reservation Request

5. Reservation Request

5. Reservation Request

6. Topology based CAC

6. Topology based CAC

4. Reservation Request


7. QoS Reservation ACK

8. SIP INVITE

Octave SW




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

39







QoS (K)










SER

N-SW












그림10 copy
L3 SW








WDM-PON system


RN

ONU

ONT






그림4 copy
OLT

FES+

그림3

L3 SW


그림4 copy
VDSL

그림5 copy

alpine3808


RAS

































ACR

Wibro



Samsung%2520X100





















PSTN

AGW


1107378_L1
STB

Soft-phone/PC

videophone


RG

SIP Phone

그림11 copy
그림15
boa

QoS Manager (Global Coordination)

Access QoS Manager

Core QoS Manager

Access QoS Manager

















Public Internet





SER

N-SW












그림10 copy
L3 SW








WDM-PON system


RN

ONU

ONT






그림4 copy
OLT

FES+

그림3

L3 SW


그림4 copy
VDSL

그림5 copy
alpine3808


RAS

































ACR

Wibro



Samsung%2520X100






AGW


1107378_L1
STB

Soft-phone/PC

videophone


RG

SIP Phone

그림11 copy
그림15
boa
















BE IP Core
(KORNET)
















Premium
IP core

blue drum
blue server
SSW

IP Media






14. 200 OK

10. QoS Commit Request

11. QoS Commit Request

11. Reservation Request

12. Policy PUSH (5-Tuple, QoS Parameters)


13. QoS Commit ACK

9. 200 OK



12. Policy PUSH (5-Tuple, QoS Parameters)



15. Conversation

Octave SW




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

40

Multicast ArchitectureTrade-Off between channel changing time and multicast network capacity






















alpine3808
DSLAM(L2)

L3 SW

그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200




그림11 copy
그림15
boa
그림5 copy

HOME

RG







All channels

















혜화

L2SW

Encoder







그림9
















그림9








PE


PE



PE

PE

PE








ICM
ICM
L4SW







EPG, M/W
Servers

Headend (혜화)

RP

RP

Anycast RP

H.264
SD: 2Mbps
HD: 6~8Mbps

PE

Premium IP core



PE












gx250

IGMPv2


PIM


그림4 copy
그림4 copy
그림4 copy





STB



Video BNG

L3 SW

















































KT

BellSouth,
SBC
















Versatel






All channels

All channels

All channels







IGMP Join

PIM Join

IGMP Join

PIM Join

IGMP Join

IGMP Join




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

41

Some potential advantages and opportunities of IP-TV

1. As the BTV markets grow they will become an important outlet for broadcasters’ traditional linear broadcast programs, in addition to their terrestrial, cable and satellite networks.
2. As compelling programming is often expensive and as broadcasters are well experienced in content production, broadcasters maybecome prime producers of attractive content for broadband.
3. BTV offers possibilities for traditional broadcasters and local (community) broadcasters to launch new TV channels, in particular local, minority and niche-market channels (which may not be available on other platforms).
4. BTV is an opportunity for broadcasters to develop new non-linear services such as VOD, scheduled VOD, video podcasting and new value-added services (interactive programs, multi-camera broadcasts, interactive multi-player games, etc).
5. BTV would be a possible platform for On-Demand availability of broadcasters\' archives, live TV re-call services and thematic programme libraries.
6. The broadband platform has the potential to create a user database that stores user data and user-behaviour data. Using such a database, it would be possible to personalize and profile television programming to adjust an individual\'s TV programme diet to his or herpersonal interests and tastes. All this would need to be done in such a way as to preserve individual rights of privacy,
7. BTV offers an opportunity for ‘network’ PVR services(using remote storage rather than local storage), available on-demand after the normally scheduled transmissions. The network PVR allows for a delayed play-out (\"time shift\") and trick mode (stop, fast forward, fast rewind) during transmission.
8. BTV brings new advertising possibilities (e.g. targeted advertising).
9. BTV offers a flexible system for controlling unauthorized redistribution of content.
10. Conditional access can be performed with software -no CA cards are needed.
11. Audience tracking and viewer statistics can be more accurate than with conventional broadcasting.
12. BTV could find application as a gap-filler to complement terrestrial coverage in dense urban areas or to extend the coverageof digital TV beyond the DTT transmitter range1. The PSB mission to provide near universal coverage of the national territory may be more easily accomplished by using Broadband in combination with other means of delivery.
13. BTV may precipitate integrated program production for a variety of end-user devices such as television STBs, hand-held devices (mobile phones and PDAs via DVB-H) and PCs.
14. As the technical quality of broadband networks improves and new coding technologies appear (H.264 and/or VC-1), BTV could become an important digital platform to develop and promote HDTV services.
15. Broadband could offer \'quality scalable\' TV and VOD services: a range of qualities (bit rates) could be available simultaneously.
16. As BTV uses Internet protocol (IP) technologies and protocols, it can be integrated in IP home networks (as proposed for standardization by the DLNA).
17. It may be possible in the future to integrate broadcast and broadband services to offer consolidated value added services(the \"SAVANT\" approach1).
18. In order to promote adoption of the new broadband platform, network operators will need to carry the most popular content, including public broadcasting channels -and may be willing to share costs with programme producers, or pay for the carriage of such content.
19. New business models and new revenue streams are possible, if there is an appropriate legal framework.




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

42

Advanced TPS Services

110601020289_1
photos
wedding
Contents Sharing
(Photo, Home Movie)

callerID
Instant Messaging
(IPTV + Data)

familyfinderfullscreen
Ann is here.

followmetvcarsm
Follow Me TV
(IPTV+Wireless)

Family Finder
(Presence + Data)

9
Time-Shift TV/PVR


blendedhurricane
Interactive TV
(IPTV + Data)

pop_300_2
Personalized Screen Mosaic
(Channel Guide)

followmtvhandheld2
epg_search
Program/Movie Search

Personalized TV

Wireline + Wireless
(IP-TV + IMS)

Caller ID (IPTV + Voice)

1
Multi-camera broadcasts

Program on Demand




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

43

Caller ID (IPTV + Voice)

callerID
You are watching TV at home and the phone rings.
A caller ID flashes on the screen and, because you see it is someone you don’t want to speak to (the so-called ‘Mr. Kim’) you forward the caller .with a click on the remote control .to voice mail.
Alternatively (if it wasn’t Mr. Kim), this call could be directed to your phone or taken on the remote control itself.

.TV screen shows Caller ID information.

.Consumers control the voice call with a remote controller.



homeipphone
remotecontrol



Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

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NetmaniasConfidential








Document ID:

44

house
house
Network-based Contents Sharing

You want to create your own TV channel to be shared by friends and relatives.
Your personalized TV comprises content (that could be provided by any member of your group) for all members to share.
If it is a TV channel for your own family, examples of content could be holiday photos or even videos that have been uploaded onto the network via the internet.
Another feature of your personalized TV channel is that you would be notified on-screen whenever new material was uploaded.

house
STB

RG



















blue drum
blue server







































































IP-TV Headend


SGW/TGW


Public Internet


Value-added
Services


Application Services

blue drum
blue server
Contents Sharing Server

blue drum
blue server
blue drum
blue server
Contents Sharing
(Photo)

Contents Sharing
(Home Movie)

blendedhurricane
wedding
blendedhurricane
wedding

그림11 copy

blendedhurricane
photos
STB

RG


그림11 copy

STB

RG


그림11 copy




.create your own channels

.post your own content

.invite your own audience, your community






Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

45

Instant Messaging (IPTV + Data)


Imagine that when you are watching TV you could exchange instant messages with your friends .all of which are shown on the TV screen alongside the video .in order to share opinions.
Or perhaps you would like to overlay the video with a cartoon clip (provided by the network operator) to illustrate how you’re feeling? Perhaps a bird flying into a tree when your football team misses a penalty .all of which could be seen by the group.

.watch TV with your online buddies

.share emotions with emoticons and winks

.communicate with your buddies






Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

46



참고: Alcatel AmigoTV





Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

47

Personalized Screen Mosaic (Channel Guide)

.More intuitive and personalized TV channel navigation

.16-channel digital bouquet



blendedhurricane
Sky Active mosaic contents screen
.Cable TV, Satellite TV: 디지탈화(디지털방송용RF BW 증가)로채널수가100~200개에이름.채널수의증가와Channel Zapping Time (Decoding Delay)으로인해시청자가Channel Surfing하는것은매우불편함.간편하게채널별방송영상을탐색하기위해Screen Mosaic 서비스를제공함(Channel 1: Mosaic Channel)

.IP-TV Solution:-가입자가자신이선호하는채널을등록하여가입자별로Mosaic channel에서로다른채널영상이제공됨.-PiP의응용임. 소리는따라다님.




영국CATV, Satellite의Mosaic Channel
(사업자가채널선정)




Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages:          /45

www.netmanias.com

NetmaniasConfidential








Document ID:

48

Network-based Time-Shift TV/PVR



house
TV

Time shift TV/N-PVR Servers

IP STB


그림11 copy
















Access Network


BRAS


















IP Core Network


IP-TV Encoder/Streamer

IP-TV Headend









Multicast (PIM, IGMP Multicast: Live Broadcast)



Unicast (RTP, RTSP)


9
No HDD

Unicast

Multicast

Multicast


..No HDD needed inside the settop boxes

..The storages are in the n-PVR server farm. .Flexible to add/modify the amount of storage per user

..A home can watch the live broadcast show and the stored video at the same time.






Title:  

netmanias

Version: 1.0

Date: 2005. 11.28

Pages: 
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