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  스폰서채널 서비스란?
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IPTV의 새로운 서비스 모델
IPTV New Service Model
June 13, 2006 | By 손장우 (son@netmanias.com)
코멘트 (0)
6

손장우 @ Netmanias (tech@netmanias.com)

Thank you for visiting Netmanias! Please leave your comment if you have a question or suggestion.
Transcript
IPTV의새로운서비스모델: Personalization, Community and Communication Service
2006년6월13일
Dr. Jangwoo Son
02-3444-5747/010-3460-5747
son@netmanias.com
https://www.netmanias.com




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

2

Contents

.IP-TV 서비스의진화

.IP-TV

.Personalization: My Own Mosaic Channel, Content Sharing (MyOwnTV)

.Community: AmigoTV, KT TV 메신저, Active Phonebook

.Communication: TV 메신저, MMoIP, Click-to-Call, Caller ID

.FMC (유무선융합): FollowMeTV, Family Finder, MapWeb(iLocator), TV 메신저





IPTV 서비스의진화: Personalization, Community and Communication Service




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

3

IP-TV의차별화전략

.Bundling Service로만은MSO의TPS Service와차별화가안됨.





HFC

MSO



xDSL/FTTx

Telco

.Service Bundling

.Single Bill

.Discount

.Single Contact Point



.Service Bundling

.Single Bill

.Discount

.Single Contact Point






Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

4

Interactive Data Service ?: Me Too …

TV SMS
1연동형 헥사-게임화면
potal_weather_01
데이타방송포털
CATV Interactive Data

1 세대Interactive TV: Traffic, Weather, Background Information Retrieval, Voting, Betting
Interaction between viewer and broadcaster.




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

5

IP TV 서비스의진화방향

110601020289_1
photos
wedding
Contents Sharing
(Photo, Home Movie)

callerID
Instant Messaging
(IPTV + Data)

familyfinderfullscreen
Ann is here.

followmetvcarsm
Follow Me TV
(IPTV+Wireless)

Family Finder
(Presence + Data)

9
Time-Shift TV/PVR


blendedhurricane
Interactive TV
(IPTV + Data)

pop_300_2
Personalized Screen Mosaic
(Channel Guide)

followmtvhandheld2
epg_search
Program/Movie Search

2 세대
Personalization, Community, Communication

3 세대
Wireline + Wireless
(IP-TV + IMS)

Caller ID (IPTV + Voice)

1
Multi-camera broadcasts




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

6

CATV, Satellite TV: Screen Mosaic (Visual Channel Guide)

16-channel digital bouquet

blendedhurricane
Sky Active mosaic contents screen
.Cable TV, Satellite TV: 디지탈화(디지털방송용RF BW 증가)로채널수가100~200개에이름.채널수의증가와Channel Zapping Time (Decoding Delay)으로인해시청자가Channel Surfing하는것은매우불편함.간편하게채널별방송영상을탐색하기위해Screen Mosaic 서비스를제공함(Channel 1: Mosaic Channel)



영국CATV, Satellite의Mosaic Channel
(사업자가채널선정)

pop_300_2
한국강남케이블TV
(사업자가채널선정)




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

7

IP-TV: Personalized Screen Mosaic (Channel Guide)

.More intuitive and personalized TV channel navigation



.IP-TV Solution:-가입자가자신이선호하는채널을등록하여가입자별로Mosaic channel에서로다른채널영상이제공됨.-PiP의응용임. 소리는따라다님.





CH1

CH5

CH10

CH13

CH20

CH6

CH7

CH17

CH45

CH70

Subscriber A’s Mosaic Channel

Subscriber B’s Mosaic Channel

Me Too and More (Value Added: Personalize)




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

8

1. PVR (personal video recorder) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience.
2. With a PVR, the power to watch what subscriber want, when subscriber want is literally at subscriber’s fingertips.
3. Digitally record up to 70 hours of subscriber’s favorite programming, record two shows at once, pause and rewind live TV and much more -it\'s all as simple as the touch of a button on your remote control.

1. US Cable
-COX DVR service (Explorer8000, Time Shift TV: 1 hour live TV buffer, 50 Hour Recording): Service fee $9.99/mon. , DVR rental $3.50/mon.
-Comcast DVR service (80 GB storage in STB): Service fee $9.95/mon., DVR rental $5/mon.
2. US Satellite: DirecTV DVR service (70-hour storage in STB), Monthly fee $5.99
* 상기이용료는DVR기능에대해만추가로지불하는요금임.
* 2005: 8% of U.S. households have a DVR. 올해말까지10%로예측

2
Time Shift TV: Pause, play, rewind, fast forward live TV

PVR: PVR lets subscriber record without tapes, timers or a VCR


7
HDD (80GB)

All Channels


CATV, Satellite TV: Time Shift TV/PVR


.What is this?


.Service Case Study

1
4
5
Play

Pause

Play

8
6
7



Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

9

CATV, Satellite TV: Multi-Room DVR

tech_house_med3

Recording Program



multiroomDVR_pr1
http://www.parksassociates.com/press/press_releases/2005/mltrm_DVR.html


.What is this?


.Service Case Study


.Market Forecast

1. 댁내에하나의PVR STB를두고이를통해다른복수대(2~3)의TV에서녹화된TV Program이나DVD, Home Movie, Photo, MP3 등의Contents를공유할수있는서비스
2. 이용자측면에서는각각의TV에PVR STB가연결되어있는것과등가로보이나, 하나의STB를제외한나머지STB는PVR이없는저가형STB (Client)임.

MRDVRPriceButton
Time Warner Telecom’s Multi-Room DVR

1. US Cable
-Time Warner Cable: Monthly fee $6.95 (DVR은별도)   (STB: Motorola)
-BandBroadband: Monthly fee $21 (STB: Digeo)

http://www.timewarnercable.com/stjohn/products/dvr/multiroomdvr.html

Multi-Room DVR (STB) Products
1. S-A:
2. Motorola: Explorer 8300 MR-DVR
3. Digeo: Moxi
-160GB, Two TV
-Time Shift TV: 30-minute live TV buffer
-구매: $649, 임대: $21/mon.





Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

10

IP-TV: Network-based Time-Shift TV/PVR



house
TV

Time shift TV/N-PVR Servers

IP STB


그림11 copy
















Access Network


BRAS


















IP Core Network


IP-TV Encoder/Streamer

IP-TV Headend









Multicast (PIM, IGMP Multicast: Live Broadcast)



Unicast (RTP, RTSP)


9
No HDD

Unicast

Multicast

Multicast


..No HDD needed inside the settop boxes

..The storages are in the n-PVR server farm. .Flexible to add/modify the amount of storage per user

..A home can watch the live broadcast show and the stored video at the same time.



house
TV

IP STB

그림11 copy
9
No HDD


Unicast

Me Too and More (Value Added: Network-based)




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

11

IP-TV: Network-based Time-Shift TV/PVR


VDSL,
Ethernet,
FTTH




1107378_L1

Home

RG


DISH 811

Voice

Internet
















IP Network

IP-TV

IP-TV: ME TOO and MORE (Network-based)


n2o_1412_273812_3?1140061376
blue drum
N-PVR Server


IP-TV Headend

1107378_L1





PC

3G

WiBro

Recording 선택








Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

12

PoD (Program on Demand)

.축구: 1 경기당0.99 유로

.Big Brother: 무료




















house
TV

PoD Server
(일반VoD 서버임)

IP STB


그림11 copy
















Access Network

POP1


















IP Core Network

Versatel
IP-TV
Headend








9
Unicast

Multicast

Multicast




PP



MPEG2
4Mbps



POP2

POP3

POP3



광고제거된, 프로그램만있는MPEG2 file (4Mbps)



Live soccer program

7:00PM

10:00PM


5~10min.

광고제거된MPEG2 (4Mbps) file 생성


5~10min.

4 대POP의PoD server로전달


PoD 시청


Program 1

Program 2

Program 3

Program 4

Program 5






Versatel PoD

* 개인용Storage 필요없음


.Service Case Study
.Live 방송이끝난후가입자가원하는시간에프로그램을시청할수있는Unicast 서비스

.VoD service와같은로직임.






Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

13

house
house
Family TV: Network-based Contents Sharing

house
STB

RG



















blue drum
blue server







































































IP-TV Headend


SGW/TGW


Public Internet


Value-added
Services


Application Services

blue drum
blue server
Contents Sharing Server

blue drum
blue server
blue drum
blue server
Contents Sharing
(Photo)

Contents Sharing
(Home Movie)

blendedhurricane
wedding
blendedhurricane
wedding

그림11 copy

blendedhurricane
photos
STB

RG


그림11 copy

STB

RG


그림11 copy




.post your own content

.invite your own audience, your community






Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

14

CT-32Z31HD4


우리가족

철수의가족TV/동영상

2005년스키여행

유학간막내동생

할머니, 할아버지








2005년가족여행


동영상

포토앨범

가족찾기

게시판




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

15

CT-32Z31HD4


철수의가족TV


동영상

포토앨범

가족찾기

게시판

우리가족

2005년스키여행

유학간막내동생

할머니, 할아버지







2005년가족여행





Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

16

CT-32Z31HD4



우리가족

철수의가족TV

2005년스키여행

유학간막내동생

할머니, 할아버지








동영상

포토앨범

가족찾기

게시판

2005년가족여행


외할아버지댁으로줄발

첫째가강아지를좋아해

곤히잠든우리아가들

아빠와막내

우리첫째2:8 가름마











Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

17

CT-32Z31HD4








Video Clip


동영상




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

18

CT-32Z31HD4









포토앨범

사진




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

19

CT-32Z31HD4



영희

현재위치: 서울시강남구강남역4번출구주변

철수의가족TV/가족찾기


딸: 영희

아들: 준기


문자보내기


SEND

동영상

사진첩

가족찾기

게시판

[To 영희] 7:00까지집으로와요.

Family Finder




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

20


CameraTV

CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
c_tt_06_0101_R00002_0_1098967040671












해운대

332008
332008
332008
332008
332008
332008
332008
332008
332008
332008
Server_b
MOMS Manager

MOMS

Hlr2-s







CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671





CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671


Hlr2-s
Hlr2-s
Hlr2-s
Hlr2-s
Hlr2-s

MOMS


태풍의%20길목에%20선%20독도
Camera TV

그림11 copy



Overlay Multicast

1. TV Cafe/CameraTV 접속하여
해운대라이브캠을선택

2.이용자주소정보,Camera 주소정보

3. MOMS Provisioning Info.

4. Streaming

332008
Live encoding
and streaming




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

21

CT-32Z31HD4


철수의CameraTV




분야별보기

신규카페

카메라찾기

녹화하기

내카메라모두보기





태풍의%20길목에%20선%20독도





독도라이브캠

독도해양청제공

경포해수욕장라이브

강원도청제공

05
설악산라이브캠

설악산국립공원제공

20040518095131_0951
서울시청앞광장

서울시제공

818278
경부톨게이트

도로공사제공

hhh
우리호프집라이브

KT 서비스

6b
하와이와이키키라이브

하와이관광공사제공

CameraTV

강원도



Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

22

CT-32Z31HD4

CameraTV





Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

23

Camera TV

CT-32Z31HD4

태풍의%20길목에%20선%20독도
CT-32Z31HD4

CT-32Z31HD4

CT-32Z31HD4

yyy
6b
독도라이브

우리호프집라이브

하와이지금

818278
경부고속도로톨게이트




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

24

CT-32Z31HD4


동건의친구TV

SBS

X 맨


효리

coming200510140705480
MBC


철수

KBS1


창모


영희

SBS







주말연속극영심이

X-MAN

KBS 뉴스


n2o_1412_273812_3?1140061376

보아

MBC

boa
주말연속극영심이




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

25

CT-32Z31HD4


동건의친구TV

SBS

X 맨


보아

coming200510140705480

철수

KBS1


창모


영희







KBS 뉴스

n2o_1412_273812_3?1140061376
MBC

SBS

주말연속극영심이

X-MAN


효리

boa



MBC

주말연속극영심이


동건이가대화상태로효리를선택함




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

26

CT-32Z31HD4


동건의친구TV

SBS

X 맨

coming200510140705480

철수

KBS1


창모


영희







KBS 뉴스

n2o_1412_273812_3?1140061376
효리에게쪽지를보냈고수락대기중입니다.

SBS

X-MAN


보아

MBC

주말연속극영심이


효리

boa



MBC

주말연속극영심이





Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

27

CT-32Z31HD4


동건의친구TV

SBS

X 맨

coming200510140705480

철수

KBS1


창모


영희







KBS 뉴스

n2o_1412_273812_3?1140061376


효리의TV 화면


동건님이SBS채널초대를하였습니다. 수락하시겠습니까?





아니오

SBS

X-MAN


보아

MBC

주말연속극영심이


효리

boa



MBC

주말연속극영심이





Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

28


CT-32Z31HD4




동건님이SBS채널초대를하였습니다. 수락하시겠습니까?





아니오

효리의TV 화면

채널동기화
아바타Display

전체화면& 아바타Display

MBC

.

동건의TV 화면


n2o_1412_273812_3?1140061376
coming200510140705480

SBS


n2o_1412_273812_3?1140061376
coming200510140705480

SBS

효리가수락함




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

29

CT-32Z31HD4

n2o_1412_273812_3?1140061376
coming200510140705480

단문메시지



동건: 유재석너무웃겨~~~

SBS




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

30

CT-32Z31HD4

n2o_1412_273812_3?1140061376
coming200510140705480

단문메시지

SBS

유재석너무웃겨~~~




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

31

CT-32Z31HD4

coming200510140705480



동건: 그래^^

SBS



효리:내일만날까?
동건:그래^^

문자채팅

021015000120041201537_42_1
예) 광고시간: 채팅창을확대




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

32




CT-32Z31HD4


114681219356_20060505
효리의TV 화면

2. 채널동기화

1. 동건채널변경(SBS.MBC)

동건의TV 화면

114681219356_20060505
coming200510140705480

MBC

coming200510140705480

MBC




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

33

Community TV


붉은악마


라이브TV


방송편성표


동영상


사진모음



logo

게시판





공지사항

5월26일보스니아전자원봉사자모집
이제2006 독일월드컵첫경기인토고전이20여일앞으로다가왔습니다. 지난2002년미처이루지못했던우리들의꿈을위해그리고






-라이브TV 및편성표
-동영상및사진공유


광고


붉은악마> 방송편성표2006.5.23

logo


월드컵평가전: 한국vs. 세네갈

20:30

21:00

21:30

22:00

22:30

23:00

19:30

20:00

정규
방송

박지성특집

2002년월드컵하이라이트

치어리더댄스모음


방송편성표

정규방송채널또는커뮤니티에서보유한동영상을이용하여자체방송편성표(EPG)를제작하고, 회원들이라이브TV를함께시청



붉은악마

coming200510140705480
cass

라이브TV



광고

방송시청회원들대상으로이모티콘을이용한광고제공


커뮤니티내자체해설가능(It’s great fun!)


광고

프로그램사이에광고삽입가능

커뮤니티대상으로의광고는기존의불특정다수대상으로의광고에비해매우효율적

비정규방송의경우Overlay Multicast를이용한
커뮤니티별Live TV 서비스제공



박지성파이팅! ~~~


단문메시지


방송중이벤트

회원들은단문메시지보낼수있음




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

34

Business Model: 유료서비스

Network Operator

blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
Broadcaster


Community TV Server
(Network operator)

Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote





















IP-TV
Headend






blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote



그림6

그림6

Advertise Emoticon in Overlay

축구동호회(붉은악마)의
TV Community


Live TV Program

.Basic Package: Monthly fee-Voice Communication

-Basic Avatar Packs

-Basic Emoticon Packs

-Community Management Support  .Feature-based-Avatar 유료구매-Emoticon 유로구매-Voice Masking 유료구매




.Per-Use Basis-Pay for communication

-Pay for number of emoticon sent

-…







Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

35

Business Model: Emoticon Advertisement Revenue

Network Operator

blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3



그림6
Broadcaster.Advertisement Revenue

.Interactive TV: SMS, Betting



Viewer 1

Viewer N

blendedhurricane
zidanevslagalaxy3

광고주






















$$

30초광고

Network Operator

blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
Broadcaster.Advertisement Revenue

.Interactive TV: SMS, Betting



Viewer 1

Viewer N


Community TV Server(Network operator)
Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote





















IP-TV
Headend






blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote



그림6

그림6

cass
cass
Advertise Emoticon in Overlay

cass
cass
광고주



$$

광고
이모티콘




축구동호회(붉은악마)의
TV Community


Live TV Program




Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

36

Caller ID (IPTV + Voice)

callerID
You are watching TV at home and the phone rings.
A caller ID flashes on the screen and, because you see it is someone you don’t want to speak to (the so-called ‘Mr. Kim’) you forward the caller .with a click on the remote control .to voice mail.
Alternatively (if it wasn’t Mr. Kim), this call could be directed to your phone or taken on the remote control itself.

.TV screen shows Caller ID information.

.Consumers control the voice call with a remote controller.

.IMS 기반

.PSTN/Parlay 기반



homeipphone
remotecontrol



Title: IPTV의새로운서비스모델

netmanias

Version:

Date: 2006-06-13

Pages:          /37

Company: NetReference CO., LTD.

NetReference Confidential








Document ID:

37

gangchon_cc13
car_Grandeur
Follow Me TV: IPTV + Wireless (WiBro)

followmtvhandheld2
house
Little
blendedhurricane
Little





RAS


ACR






STB


dslaccessnode1-s

TPS
RG

7450_blue
ADSL2+

7450_blue
그림10 copy


blue drum
blue server







































































IP-TV Headend


IMS
(P/I/S-CSCF
, HSS,  HA)


SGW/TGW


Public Internet

Residential TPS Services

Mobile TPS Services

DSLAM

Metro Ethernet

BRAS

그림11 copy

Value-added
Services



Application Services

blue drum
blue server
AS

blue drum
blue server
N-PVR server

blue drum
blue server
blue drum
blue server


























































IP/MPLS
Core

RAS


























































followmetvcarsm
Little
1. Live TV (Multicast)

2. Pause

3. Play

4. Time-Shift TV (Unicast)

5. Pause

6. Play

7. Time-Shift TV (Unicast)

 

 

     
         
     

 

     
     

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