Mobile-broadband users are demanding spontaneous access to video content, a higher-quality experience and more convergent mobile services than ever before. During the London 2012 Olympic and Paralympic Games, around 50 percent of search requests in the UK were from mobile devices. The US broadcaster NBC (National Broadcasting Company) also reported that more than 45 percent of online video streaming of the games was delivered to mobile devices (Figure 1) . Subscribers like to be able to consume content anytime, anywhere. As a result, new business models are emerging in which the line between fixed and mobile is becoming indistinct. Service providers – especially over-the-top (OTT) players and content aggregators like App stores, Netflix, Amazon and so on – are making premium content available anytime, anywhere on a variety of devices. Mobile network operators (MNOs) are being challenged by the need to give consumers what they want, while preserving the economics of their networks and creating new opportunities for revenue growth.
User interest in mobile TV services is growing thanks especially to the rapidly evolving multimedia capabilities of mobile terminals. Mobile operators are thus eyeing mobile TV services both as a new source of revenue and as a way of increasing customer loyalty. This article looks at some key components of a mobile TV solution that capitalizes on the capabilities of third-generation (3G) networks – in particular, built-in support of unicast and broadcast transmission, which fosters and sustains a strong uptake of service.
* Business incentives for push services * MBMS push fi le delivery enabler - MBMS system and notification mechanism - Pushing fi les over MBMS - Service discovery and service activation * Push file delivery systems * Summary