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What's the difference between IPTV and TV Everywhere?
November 17, 2010 | By Skytide
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Transcript
What’s the difference between IPTV & TV Everywhere?

First...some historical context

Once upon a time, there was only one line wired from the street into your home

It was the phone line

It enabled your landline phone service

Then came TV

An antenna picked up signals from television towers and sent them to your TV set

That worked well for a while but...eventually people wanted more

They wanted hundreds of channels and better picture quality

Cable TV was born And with it... a second line into your home

Life was simple The phone line delivered your landline service The Cable line delivered your TV service

But things didn’t stay simple for long

With the rise of the internet, phone and cable companies both rushed in to provide data services

The Cable versus DSL battle had begun

Cable operators soon rolled out the “triple play”
Cable TV High speed internet Digital voice

Telephone operators countered with a “triple play” of their own TV
High speed internet Phone

Fast forward to the present

Consumers can now enjoy high quality programming over the internet using free or low priced OTT services

This has led many cable customers to cut the cord

To curb defections, cable companies have responded with TV Everywhere

TV Everywhere delivers cable programming over the internet to all your connected devices

To enjoy TV Everywhere, however, you still need to subscribe to a cable TV service

Meanwhile, telecom companies are moving in the other direction

Pushing online video content to TV

Why?

Because consumers are cutting the cord on their landline phone service too

The phone companies need to replace that lost landline revenue

So they are launching IPTV services that stream content over a private network to a set top box connected to your television set

To be competitive, IPTV will need to match the quality & reliability of cable TV

To optimize quality, IPTV services use content delivery networks (CDNs)

CDNs store content across a network of geographically distributed servers

By caching content across the globe and distributing it from servers near the end customer, CDNs speed delivery and improve quality

Consumers win because their content is delivered more quickly and with better quality

IPTV providers win because they increase customer satisfaction

To assure quality, IPTV providers must monitor their CDNs in order to handle peak demand and quickly fix problems

That’s where Skytide comes in

Skytide helps IPTV operators, CDNs, ISPs and content providers to measure every aspect of their operations Capacity Planning Content Mgmt Billing QoS

Leading service providers depend on Skytide to optimize streaming performance, reduce costs and maximize quality

For more information,visit www.skytide.com
Pinpoint the QoS / Engagement Sweet Spot
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