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Videoscape Quickstart: Implementing “Video Everywhere”
June 15, 2011 | By Cisco
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Transcript
If content is king then consistent experience is the crown prince

.         
Consumer expect consistent service experience across all screens, from search to play out

.         
Successful TV/Video everywhere business case requires an automated scalable asset processing, preparation, publishing and distribution.

.         
No single standard yet supporting video delivery and consumption (multiple Adaptive streaming (ABR), containers, Digital Right Management (DRM) technologies) requiring strong automation to scale

.         
Unlike IPTV, Scalable TV/Video everywhere architecture is about cloud centric device agnostic horizontal architecture

.         
Higher flexibility to adapt to faster market and business model evolutions

.         
End to end system approach is key to scale and ensure consistent






Expanded, SP-branded VoD
Accelerated Content Delivery with
Services to adaptive bit rate (ABR)
Managed & Unmanaged Devices or progressive download




Incremental Ad Inventory Intelligent Network Load Balancing across Devices




Incremental Ad Inventory across Devices
to Branded Content
Content Protection to preserve integrity

with DRM Encryption & URL Signing

Subscriber Authentication & Simplified Navigation to Find Entitlement

Your On-Demand Content




Architecture





.         
Content Preparation: Creating multiple representations of the same VOD asset.

.         
Subscriber Authentication: Authenticating/denying access of a user to the Service Providers\'s on-line video portal

.         
Entitlement: Enforcing policies that allow consumers to access Premium VoD Subscription services. Pay-per-View movies can be downloaded for off-line viewing

.         
Content Protection: Creating and delivering encrypted versions of VOD assets to satisfy Digital Rights Management requirements

.         
Content Distribution: Hierarchical caching capabilities for efficient content distribution to the end user\'s client application

.         
Playout: Sample port




Media Suite Subsystem




. Workflow Template . Workflow Tasks

Click to see more
.
Action Template . Repository Browser

.
Workflow Definition . Monitoring

.
Action Profile




Metadata



. Bundles
Bundle
. Components
Sub Bundle(s)

.
Common Entities


.
Bundle Templates Component


Common Common

.
Bundle Profiles Entity Entity

.
Metadata Search



Component

. Metadata Bulk Edit Common Common Entity Entity
.
Custom Attributes

.
Custom Components






Entitlement



.
Policies

.
DRM Profiles

.
Affiliates

.
Accounts / Users

.
Entitlement Chains

.
Policy Profiles

.
Rights Locker

.
Customer Support

.
Feeds



Click to see more




Clients



.         
Service providers can provide a customized streaming and download experience -TODAY

.         
Enables multiple monetization models:  \"Download to own“, rental, ad -supported


.         
In-browser players in Flash & Silverlight


.         
Trick play controls, playlist carousel, multi-resolution (std, full, widescreen)


.         
Social / Viral . email a friend, embed code for bloggers, post to social networks (MySpace, Facebook, etc.)

.         
Video playback, ad insertion & metering

.         
DRM support




.         
Catalog & channel browser widgets for embedding

.         
Download app provides offline experience

.         
Full SDK for customization







Acquisition Subsystem




.         End-to-end transcoding workflow management withintelligent load balancingSignificantly improves the capacity, throughput and efficiency of media preparation process
.         Automated QC, analysis and decision makingCisco Transcode Manager makes important encoding decisions keeping valuable time and resources from being wasted on faulty source material
.         Adaptive Bitrate (ABR)Output stream-ready file assets


.         
Configure Media Suite action templates representing multiple instances of Transcode Manager clusters

.         
Configure Action Profiles that invoke specific Encode Templates or Work Orders in a particular TranscodeManager cluster

.         
Create Action Profiles by selecting list of Encode Templates or Work Orders retrieved from TranscodeManager via its RESTful API

.         
Media Suite workflow processes move source files to a network location accessible to the necessary Transcode Manager nodes

.         
Workflow processes execute Encode Templates or Work Orders against lists of input files by looking up Action Profile and Action and making calls against the Transcode Manager RESTful APIs

.         
Media Suite HTTP callback endpoint receives status notifications from Transcode Manager, take appropriate action based on the success or failure of the encoding job

.         
Media Suite workflow processes move output files from Encode Jobs or Work Orders to other network locations for further processing or distribution





.         Integrated “out of the box” as part of Media Suite workflow
.         Transcode Manager plug-in createdas part of Media Suite transcodingframework
.         Transcode assets to different formats
(e.g Smooth Streaming for H.264 and VC-1)
.         Select Transcode Manager profiles to use as part of Media Suite workflow profile configuration
.         PlayReady Encrypt Smooth Streaming assets, bothtranscode/encrypt or encrypt only
(e.g. post house transcode)
.         Transcode Manager Server and Post-Encode modules required for Smooth Streaming PlayReadyEncryption only, no transcode with just these.




Distribution Subsystem




Apple HLS (Adaptive HTTP)Apple QuickTime
.
HTTP Fragmented H.264 ABR. RTSP Streaming

.
VoD and Live . VoD and Live



Microsoft Smooth (Adaptive HTTP)HTTP
.
HTTP fragmented H.264 ABR. Download

.
VoD and Live . Progressive Download


.
Rate Paced Download Adobe Falsh Dynamic HTTP Streaming. Small Object Caching

.
HTTP fragmented H.264 ABR


.
VoD and Live Adobe Flash



.
RTMPx StreamingMicrosoft Windows Media . VoD and Live, MBR

.
RTSP Streaming

.
MMS over HTTP Streaming

.
VoD and Live, MBR




FLV/F4V/SWF, WMV, WMA, MP4, H.264, MOV, M4V, MPEG-2, MPEG-4 3GPP, ASF, MJPG, JPG, GIF, PNG, BMP, TIFF, RTF, XML, HTML, PDF, TXT
DRM Agnostic: PlayReady, Flash Access, WM DRM




Apple HLS (Adaptive HTTP)
.
HTTP Fragmented H.264 ABR

.
VoD and Live



Microsoft Smooth (Adaptive HTTP)
.
HTTP fragmented H.264 ABR

.
VoD and Live




Apple QuickTime
.
RTSP Streaming

.
VoD and Live



HTTP
.
Download

.
Progressive Downloa

.
Rate Paced Download




Microsoft Windows Media . VoD and Live, MBR
.
RTSP Streaming

.
MMS over HTTP Streaming

.
VoD and Live, MBR



FLV/F4V/SWF, WMV, WMA, MP4, H.264, MOV, M4V, MPEG-2, MPEG-4 3GPP, ASF, MJPG, JPG, GIF, PNG, BMP, TIFF, RTF, XML, HTML, PDF, TXT
DRM Agnostic: PlayReady, Flash Access, WM DRM




Locations and Levels
. Logical Locations .Logical Clustering of Streamers for Scaling .Typically in a common POP/VHO
. Locations Configured in a Parent-Child relationship .Up to 4 levels .Hub-and-Spoke Simplicity
. CDN Resiliency and Bandwidth Management .Dynamic Distribution Paths .VoD Pre-Positioned Fan-Out .VoD Dynamic Multi-Tiered Caching . Live Stream Distribution Fan-Out
. Service Routing .Selects Best Streamer in Location for Request





Example Quickstart Service









Cisco Advanced Services



Overview Services


ⓒ 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 111
or Causing Vulnerability

1.         
A network-enabled cloud-based platform for service velocity


2.         
A platform that extends service reach (device and network)


3.         
An “out of the box “ system, tested and built on deployed technologies to maximize the value of content and end user experience



Thank you.
View All (822)
4G (2) 4G Evolution (1) 5G (37) 5g (1) 802.11 (1) 802.1X (1) ALTO (1) ANDSF (1) AT&T (2) Acceleration (1) Adobe HDS (3) Akamai (6) Amazon (3) Apple HLS (4) Authentication (1) BRAS (2) BT (1) Backbone (4) Backhaul (12) BitTorrent (1) Broadcasting (3) C-RAN (13) C-RAN/Fronthaul (12) CCN (4) CDN (52) CDNi (1) COLT (1) CORD (1) CPRI (2) Cache Control (1) Caching (5) Carrier Cloud (2) Carrier Ethernet (9) Channel Zapping (4) China Mobile (1) China Telecom (1) Cloud (10) Cloudfront (1) DASH (2) DCA (1) DHCP (3) DNS (1) DSA (1) Data Center (7) Dynamic Web Acceleration (1) EDGE (1) EPC (5) Energy (1) Ericsson (5) Ethernet (8) FEO (2) Fairness (1) Fronthaul (5) GiGAtopia (1) Gigabit Internet (2) Global CDN (1) Google (5) HLS (1) HTTP (1) HTTP Adaptive Streaming (18) HTTP Progressive Download (3) HTTP Streaming (1) HetNet (1) Hot-Lining (1) Hotspot 2.0 (2) Huawei (3) ICN (4) IP (1) IP Allocation (1) IP Routing (8) IPTV (15) Intel (1) Internet (1) Interoperability (2) IoST (1) IoT (14) KT (22) LG U+ (3) LTE (70) LTE MAC (1) LTE-A (2) Licensed CDN (1) M2M (3) MEC (4) MPLS (25) MVNO (1) Market (4) Metro Ethernet (7) Microsoft (2) Migration (1) Mobile (4) Mobile Backhaul (1) Mobile Broadcasting (1) Mobile CDN (2) Mobile IP (1) Mobile IPTV (3) Mobile Video (1) Mobile Web Perormance (1) Mobility (1) Multi-Screen (7) Multicast (7) NFC (1) NFV (2) NTT Docomo (2) Netflix (6) Network Protocol (31) Network Recovery (3) OAM (6) OTT (31) Ofcom (1) Offloading (2) OpenFlow (1) Operator CDN (14) Orange (1) P2P (4) PCC (1) Page Speed (1) Private 5G (1) Programmable (1) Protocol (7) Pseudowire (1) QoS (5) Router (1) SCAN (1) SD-WAN (1) SDN (15) SDN/NFV (15) SK Telecom (22) SON (1) SaMOG (1) Samsung (2) Security (6) Service Overlay (1) Silverlight (4) Small Cell (3) Smart Cell (1) Smart Grid (2) Smart Network (2) Supper Cell (1) Telefonica (1) Telstra (1) Terms (1) Traffic (2) Traffic Engineering (1) Transcoding (3) Transparent Cache (2) Transparent Caching (14) VLAN (2) VPLS (2) VPN (9) VRF (2) Vendor Product (2) Verizon (2) Video Optimization (4) Video Pacing (1) Video Streaming (14) Virtual Private Cloud (1) Virtualization (3) White Box (1) Wholesale CDN (4) Wi-Fi (13) WiBro(WiMAX) (4) Wireless Operator (5) YouTube (4) eMBMS (4) eNB (1) 망이용대가 (1) 망중립성 (1) 스마트 노드 (1)

 

 

     
         
     

 

     
     

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