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Transparent Caching & Content Awareness: Addressing Over-the-Top Content
July 24, 2011 | By BTI
코멘트 (0)
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Content What is Over-the-Top Content? What is Content Aware Networking? What is Transparent Caching? How does Content Aware Networking work? What are Content Aware Networking’s benefits?

Thank you for visiting Netmanias! Please leave your comment if you have a question or suggestion.
Transcript
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Transparent Caching & Content Awareness

Training Seminar - BTI Systems

Jason Smith | Technical Solutions Marketing | BTI Systems | P: 613.688.0635 | M: 613.852.8202 | jsmith@btisystems.com


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Company Confidential. Distribution of this document is not permitted without written authorization.






.Customers

.250+ customers: Service Provider, Enterprise, Government, Utility, Research & Education




.Corporate Information

.Headquarters: Ottawa, Canada




Introduction to BTI Systems

.Addressing the growing needs of broadband telecommunications with simplified solutions that deliver customer value, operational savings, scalable capacity and high availability




wimax_antennae

Ethernet Services Delivery

Internet & Cloud Networks

Packet Optical Infrastructure

Wireless Backhaul


Carrier Ethernet Access


http://www.btisystems.com/_images/products/showcase/widecast-200.gif
Service-Centric Management
Content Aware Networking

Packet Optical Networking
http://mgeisler.net/images/dell3007wfp.jpg




_LUT3495.png
_LUT3523.png
.Portfolio Offering



Solutions

http://www.3par.com/SiteObjects/EE1CE162735064C2DFC950637CD2C646/logo_part_alli_big_BrocadeDataCenter.gif
http://www.gdc.com/products/plugs/rus.gif
http://fourstarters.com/wp-content/uploads/2007/09/iso_logo.gif
http://www.tpack.com/uploads/pics/MEF_CERT_CarrierEthernet_FINAL.jpg
.Certifications




http://www.yukondiver.com/logos/CAN-FLAG-s.jpg

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Company Confidential. Distribution of this document is not permitted without written authorization.

Situation Assessment

.Over-the-Top (OTT) video and content is driving extreme network bandwidth growth

.The subscriber is now dictating your network capacity plans based on consumption and complaints

.Reactionary network upgrades are the norm to address peak demands and satisfy customers QoE expectations

.A new approach is needed to augment broadband services that improves service and reduces cost




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Company Confidential. Distribution of this document is not permitted without written authorization.

Transparent Caching & Content Awareness Training Seminar
.What is Over-the-Top Content?

.What is Content Aware Networking?

.What is Transparent Caching?

.How does Content Aware Networking work?

.What are Content Aware Networking’s benefits?




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What is Over-the-Top Content?

Training Seminar - BTI Systems


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Company Confidential. Distribution of this document is not permitted without written authorization.

.What is Over-the-Top (OTT) Content?

.Any type of information sourced over a broadband Internet connection

.Rides ―on top. of the subscriber’s connection and content providers don’t require any business or technology affiliations with the operator


.OTT Content: More than just Video



What is Over-the-Top Content?
http://3.bp.blogspot.com/_yPnsvAA_QQ0/SeNO0MxxrYI/AAAAAAAAGNc/zkwEFFqTdNM/s320/computer+MAC.jpg
http://t3.gstatic.com/images?q=tbn:ANd9GcQxW4A_cIZHLrskVDXbTg_76qwlHzjDw4QKwQsDUR7a-nrJH-ns
http://www.longrangesupply.com/images/br_reticle.jpg
http://hdtvorg.co.uk/news/imgs/bbc-iplayer1.jpg
http://cdn.mashable.com/wp-content/uploads/2008/02/yahoo_video.png
http://i.dailymail.co.uk/i/pix/2009/03/09/article-1160714-03CD3BF8000005DC-731_468x305.jpg

http://msnbcmedia2.msn.com/j/MSNBC/Components/Photo/_new/101213_tch_netflix_screen.grid-4x2.jpg
http://www.jumpstartmypc.com/blog/wp-content/uploads/2009/09/Windows-7-Logo.jpg
http://www.newgadget.org/wp-content/uploads/2010/09/google-android-logo.png
http://www.progmic.com/wp-content/uploads/2009/10/mac_os_logo_thumb.gif
http://www.seeklogo.com/images/N/Norton_AntiVirus-logo-EBD092F0B6-seeklogo.com.gif
http://www.thebiggestbox.co.uk/images/content/avg-logo.jpg
http://www.top100freesoftware.com/wp-content/uploads/2009/02/azureus256w.png
http://www.sizlopedia.com/wp-content/uploads/p2p-napster.png
http://i.zdnet.com/blogs/bittorrent-logo.jpg
http://www.agnew.org.uk/Images/utorrent.png
http://t3.gstatic.com/images?q=tbn:dERjDRVfvlW9QM:http://img187.imageshack.us/img187/466/bitcomet2copieqm6.png&t=1
http://www.sirius.ca/library/img/new_brochure.jpg
http://www.midcan.com/image/pdf.jpg
http://www.lookpdf.com/images/thumbnail/13-bmw-5-seriesfacelift-brochure.gif
http://images.owneriq.net/download/images/2/2b40aaa1-aebe-452f-b36f-a8abfa7cc57b-000001.png
http://img.ps2netdrivers.net/img/da/blackberry.8707g/man1big.jpg
http://www.profiphotos.com/blog/wp-content/plugins/drain-hole/images/download.png
Internet Video
Software Updates

P2P File Sharing

HTTP Downloads






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Company Confidential. Distribution of this document is not permitted without written authorization.

OTT in the Real World
Netflix: Roughly 28% market penetration in the U.S. and 11% in Canada Netflix Quarterly Filing - March 2011

Sandvine’s Global Internet Phenomena Spotlight . May 2011


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What’s Driving the Growth?

.Content Size

.On-Demand Nature

.Desirable Services

.Ease of Access




0

1000

2000

3000

4000

5000

6000

7000

MP3

Youtube 3 minute
video

iTunes feature-length
movie

HD Movie (Netflix)



http://www.kftm.net/images/itunes_000.jpg
http://www.aevcomotors.com/images/youtube-logo.jpg
http://apcmag.com/images/apc/news/itunes%20big.jpg
http://www.ehomeupgrade.com/wp-content/uploads/roku_digital_video_player_displaying_netflixs_improved_ui.jpg
3MB
38MB
1500MB

6000MB

Content Transfer Requirements (MB)

http://msnbcmedia2.msn.com/j/MSNBC/Components/Photo/_new/101213_tch_netflix_screen.grid-4x2.jpg
http://www.hockeyworldblog.com/wp-content/uploads/2009/09/nhl-center-ice-logo.jpg
http://www.eastlink.ca/superbowl-vod/images/NFL_OnDemand.jpg
Picture 4.png
http://www.muzlyrics.com/wp-content/uploads/2009/04/home-theater.jpg
http://www.ncl.ac.uk/gps/assets/photos/laptop_user.jpg





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http://www.learnersdictionary.com/art/ld/funnel.gif
http://image.shutterstock.com/display_pic_with_logo/319654/319654,1253385439,3/stock-photo-fuel-gauge-shown-as-full-and-empty-illustration-37350040.jpg
http://t3.gstatic.com/images?q=tbn:ANd9GcQxW4A_cIZHLrskVDXbTg_76qwlHzjDw4QKwQsDUR7a-nrJH-ns






microsoft.bmp

sony.bmp
cbc.bmp
Content Delivery Environment
Content Owners

Content Aggregators

Content Distribution

Content Subscribers

Broadcasters

Studios

Others

ABC.bmp
BBC.bmp
CNN.bmp
Fox News.bmp
Searchlight.bmp
Disney.bmp
facebook-logo
BitTorrent
mcafee.bmp
apple-tv-logo










http://images.mylot.com/userImages/images/postphotos/2381859.jpg
http://www.huffingtonpost.com/thenewswire/archive/2007/06/29/iPhoneNYT.JPG
http://www.njnnetwork.com/njn/wp-content/uploads/2010/06/iPad-surfing.jpg

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OTT Impact on Network Operators


























manserv_cloud

Internet
request


Access

Core/Aggregation

Transit

ISP

CO

POP


Subscriber


http://image.shutterstock.com/display_pic_with_logo/319654/319654,1253385439,3/stock-photo-fuel-gauge-shown-as-full-and-empty-illustration-37350040.jpg
http://3.bp.blogspot.com/_yPnsvAA_QQ0/SeNO0MxxrYI/AAAAAAAAGNc/zkwEFFqTdNM/s320/computer+MAC.jpg
http://t3.gstatic.com/images?q=tbn:ANd9GcQxW4A_cIZHLrskVDXbTg_76qwlHzjDw4QKwQsDUR7a-nrJH-ns
. Rapidly growing Internet peering utilization charge
. Frequent need to upgrade connection size

Network Utilization


http://image.shutterstock.com/display_pic_with_logo/319654/319654,1253385439,3/stock-photo-fuel-gauge-shown-as-full-and-empty-illustration-37350040.jpg
http://3.bp.blogspot.com/_yPnsvAA_QQ0/SeNO0MxxrYI/AAAAAAAAGNc/zkwEFFqTdNM/s320/computer+MAC.jpg
http://t3.gstatic.com/images?q=tbn:ANd9GcQxW4A_cIZHLrskVDXbTg_76qwlHzjDw4QKwQsDUR7a-nrJH-ns
. Increased utilization of owned service delivery network
. Increased contention with other service offerings

http://www.psdgraphics.com/wp-content/uploads/2009/12/thumbs-up-down-icons.jpg

. Poor quality, extended download time for OTT content
. ―Slow connection. for Internet and other services

Subscriber QoE






At or near network/connection utilization



Content Request

Content Served


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How impactful is this on your network?

What are you seeing?
.% growth of Internet access bandwidth?

.Key application(s) driving growth?

.How long will present peering connection sustain your subscribers?



http://api.ning.com/files/aKVtiZnCbTfOjUTzlfRpgBtXpD46YTJf5MOfiwAqVTrA*X7z2wV85kR0HkV8DUosGbbTc-RJWC7WDNulKo5nVT4HWfX-ITaA/question.jpg

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Key Requirements to Address OTT Content

1.Content requests are repetitive: many requests are made for the same, popular content

2.A method to identify repetitive requests is needed

3.A alternate approach to addressing repetitive requests is needed: as close to the network edge as possible



Objectives

Conserve available network capacity
Enhance Subscriber Quality of Experience


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What is Content Aware Networking?

Training Seminar - BTI Systems


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Company Confidential. Distribution of this document is not permitted without written authorization.


Content Aware Networking
.Integrates application awareness into networking platforms

.Enables deployment of transparent caching at the network edge

.Provides an autonomous and easily-monitored solution

.Offers bandwidth conservation and scalable network capacity



The optimal approach to addressing the pressures of OTT content delivery

BTI Systems’
solution is branded
WideCastTM






Infrastructure


Optical Services


Packet Services

Content Awareness



WideCast

Management
Service &
Network

Provision | Monitor | Analyze


_LUT3495.png
http://www.btisystems.com/_images/products/showcase/widecast-200.gif
http://mgeisler.net/images/dell3007wfp.jpg




hs-7000switch.png

WideCast-grey-small.png
WideCast-grey-small.png
WideCast-grey-small.png


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Company Confidential. Distribution of this document is not permitted without written authorization.


Content Aware Networking

The optimal approach to addressing the pressures of OTT content delivery




Infrastructure

Optical Services


Packet Services

Content Awareness



WideCast


Management

Service &
Network

Provision | Monitor | Analyze
_LUT3495.png
http://www.btisystems.com/_images/products/showcase/widecast-200.gif
http://mgeisler.net/images/dell3007wfp.jpg




hs-7000switch.png

WideCast-grey-small.png
WideCast-grey-small.png

WideCast-grey-small.png
Widecast
Platform: Application Server and Storage Module


Software: Transparent Caching & Application Routing



Analytics: Performance metrics & cache inventory


Key Components


Content
Aware
Networking

Magnifying Glass Clip Art
Aw
Ne


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What is Transparent Caching?
Training Seminar - BTI Systems


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Company Confidential. Distribution of this document is not permitted without written authorization.

Transparent Cache

.Provides multi-application caching of content

.Adapts to its community of interest and serves popular content

.Solution is transparent to the subscriber and content source




http://eyeonsecurity.info/wp-content/uploads/2010/09/bodyguards.jpg
http://www.faqs.org/photo-dict/photofiles/list/1357/3336handcuffs.jpg
Why is it important to be transparent??

http://i.current.com/images/asset/905/461/12/2EauGd.jpg




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Benefits of Transparency
.Transparent to the content source

.Preserves application logic

.Ensures content is up-to-date


.Transparent to the subscriber

.Better performance automatically

.No visibility to IP addresses of cache.virtually eliminates opportunity to infiltrate the solution


.Ensures adherence to regulatory measures

.Example: Digital Millennium Copyright Act (DMCA)




http://eyeonsecurity.info/wp-content/uploads/2010/09/bodyguards.jpg
http://www.faqs.org/photo-dict/photofiles/list/1357/3336handcuffs.jpg
http://i.current.com/images/asset/905/461/12/2EauGd.jpg




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How does it work?

Training Seminar - BTI Systems


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How Does it Work? Initial Request & Content Acquisition Procedure

.WideCast Content Aware Networking solution is positioned in-line to monitor user Internet requests

.WideCast is invisible to the end user and originating server



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]
Cloud Clip Art
1


User Content Request

Internet

Subscriber

Origin
Server

http://t3.gstatic.com/images?q=tbn:ANd9GcRhQdRQCUAEuASDtA1Y10viVVucCjbaV7Sfl2dCJabl7AI6ndug
http://t2.gstatic.com/images?q=tbn:ANd9GcSDVhVUKGR85d7ZeYrOUNQBJnW461JXBoPHhEYdTG4y-1qioglU
http://www.seeklogo.com/images/N/Norton_AntiVirus-logo-EBD092F0B6-seeklogo.com.gif
http://www.intowindows.com/wp-content/uploads/2009/04/windows7logo.png
http://facebookgamesnow.com/wp-content/uploads/2010/10/FarmVille_logo.jpg
http://www.agtphotomount.com/PDF-logo.png
http://www.advancedmp3players.co.uk/shop/images/products/ARCHOS_5_ANDROID_CASE/google_android_logo.jpg
http://www.pycomall.com/images/P/MacOS_logo.jpg
http://pearlywhitesmusic.files.wordpress.com/2010/07/itunes_logo-1.jpg

Internet video services (YouTube, MSN Movies, Netflix)
Software updates (operating system and anti-virus)
Peer-to-peer file sharing (music, podcasts, movies)
HTTP downloads (user manuals, product brochures)

Cacheable Over-the-Top Content Examples


First time content is requested from subscribers served


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How Does it Work? Initial Request & Content Acquisition Procedure

.WideCast identifies popular over-the-top (OTT) cacheable content types

.Key function in developing ―popular content. listing


.Wire speed evaluation.latency intolerant and non-cacheable content types bypass and continue along traditional internet connection path



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]
Cloud Clip Art


2

Request analyzed


All Requests

Cacheable Content Request
(Identified and logged)

Real-time Requests
(VoIP, Email, …)

switch.png
Application Awareness

Internet

Subscriber
Origin
Server



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How Does it Work? Initial Request & Content Acquisition Procedure

.Initial content request sourced via traditional internet connection from the originating servers

. YouTube, Yahoo, Hulu, Netflix, iPlayer…


.DMCA: SP is not the original source of the material available



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]

Cloud Clip Art
3

Requested from originating source
Internet

Subscriber

Origin
Server

http://t3.gstatic.com/images?q=tbn:ANd9GcRhQdRQCUAEuASDtA1Y10viVVucCjbaV7Sfl2dCJabl7AI6ndug
http://spectrum.ieee.org/image/34321

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http://t3.gstatic.com/images?q=tbn:ANd9GcRhQdRQCUAEuASDtA1Y10viVVucCjbaV7Sfl2dCJabl7AI6ndug

How Does it Work? Initial Request & Content Acquisition Procedure

.Content cached locally to address future requests

.Content served to user in traditional sense from originating source

.DMCA: Caching is automatic, and is only temporary storage of content; content is not modified by the service provider



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]

Cloud Clip Art
4

Requested delivered
and cached

Internet





Content Served


Content Cached

Content Stream


Content Acquired

database.png

switch.png
Subscriber
Origin
Server

http://spectrum.ieee.org/image/34321
http://www.brightlemon.com/web-design/images/other-sites/youtube.gif


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How Does it Work? Subsequent Requests

.Assumes cacheable/cached content request



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]
Cloud Clip Art
1


User Content Request
Internet

Subscriber

Origin
Server


Follow-on requests for content that was previously requested



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How Does it Work? Subsequent Requests
.Integrated solution functionality

.Recognizes cacheable content



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]
Cloud Clip Art


2

Request redirected

Requests


Cacheable Content Request
(Identified and logged)

switch.png
Policy-based Redirect

Internet

Subscriber
Origin Server


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How Does it Work? Subsequent Requests

.Content Availability Check



http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]
Cloud Clip Art


3

Availability checked
Requests

Content Availability
Confirmed

switch.png
Policy-based Redirect

Internet


database.png
http://www.law.columbia.edu/ipimages/Information_technology/images/checkmark.png
Subscriber

Origin Server

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How Does it Work? Subsequent Requests

.Content Validity Check

.DMCA: Service provider complies with industry standards regarding updating of the content; remove infringing files if not up-to-date



Subscriber

http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
WideCast.png
j0431637[1]
Origin
Server


Hash-based Validation Process
Magnifying Glass Clip Art
Content

http://www.zincode.net/Barcode_info/QRCode.jpg
http://www.zincode.net/Barcode_info/QRCode.jpg
=

Cached

Original

http://www.law.columbia.edu/ipimages/Information_technology/images/checkmark.png
4

Content validation


Cloud Clip Art
Internet


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How Does it Work? Subsequent Requests

.Full IP Transparency . Unlike proxy server approaches

.Transparent to Content Providers - preserves application logic of all streaming and download services and networks, and all collected subscriber information


.DMCA: SP does not interfere with the content’s access manners



Subscriber

http://www.takesontech.com/wp-content/uploads/2009/03/hp-pavilion-elite-m9600-desktop-pc-series-apj_400x400.jpg
http://www.product-reviews.net/wp-content/userimages/2008/03/greenhouse-gh-jef223sh-lb-22-inch-lcd-monitor-with-hdmi-input.jpg

Amazing One-Man-Band Street Performer in Croatia (Cigo Man Band)
j0431637[1]
Origin
Server


Cloud Clip Art
Internet






Application Analytics
(# of views, likes, etc.)


Transparent Cache Content Delivery

database.png

switch.png
Content Sourced Locally

WideCast.png
5

Requested content delivered
Content Served

http://www.brightlemon.com/web-design/images/other-sites/youtube.gif



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Content Aware Networking Functionality

.Identifies popular content sources and repetitive requests for content

.Provides an alternative approach to OTT versus Internet requests

.Functionality Summary

.OTT requests are analyzed and classified; popular content cached

.Determines if the content is cached and validates integrity

.Sources content locally for bandwidth savings and improved QoE

.Transparent to providers and users, and is regulatory compliant




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Internet

User
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Improved
QOE

Bandwidth
Savings

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What are the Benefits?

Training Seminar - BTI Systems


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Improvements with Content Aware Networking

























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Internet
request


Access

Core/Aggregation

Transit

ISP

CO

POP


Subscriber
Bandwidth Savings

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. Improved QoE irrespective of the solution positioning within your network

Subscriber QoE



Content Request

Content Served


CO-based savings realized
. Peering savings [MB/month]
. Peering connection savings

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All of the CO-based savings plus
. Service delivery network OTT content bandwidth reductions

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>20% peak utilization bandwidth savings
4x-7x improvement in content delivery speed

Deployment Option #1

Deployment Option #2


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WideCast Content Aware Networking Network Operator Measured Value

Results
.>20 peak bandwidth savings (Internet sourced vs. subscriber delivered)

.Defers network capacity upgrades (aggregation/middle mile, and core)






Bandwidth Delivered

Bandwidth Incoming





Key Factors .Cache Productivity . the difference between aggregate bandwidth delivered (to subscribers) relative to bandwidth required to source ―new. content

.ISP Transit Peering Costs . a reduction in charged bandwidth to access the Internet



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Content Aware Networking Value Product Environment Results Snapshot

WideCast.png
Repeated requests save network bandwidth
Popular content types addressed with solution


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Customer Trial Example Production Environment Testing

The Challenge
.IOC serving approximately 3500 subscribers in remote community

.Current Internet connection facilitated by 1xOC-3

.Substantial year-over-year growth in Internet usage.peak utilization at 90%; requirement to upgrade to OC-12 within 6-8 months


Primary Objectives
.Locally serve OTT content, offloading Internet connection and lowering utilization

.Defer costly upgrade to larger connection

.Reduce contention with email, VoIP and realtime services leveraging same connection



manserv_cloud














Central
Office

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Internet
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1xOC-3


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Customer Trial Example Production Environment Testing

Analysis
.Traffic trending analysis demonstrated peak utilization occurs between 8pm and 11pm daily

.Cache productivity summary

.80% of morning activity dominated by OS updates

.High variability in evening traffic



Results
.Reduced peak network and internet access bandwidth requirements by ~20% (~28 Mbps)

.Subscriber QoS improvements realized

.Platform payback in under a year



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Requests redirected

Bandwidth Served







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Transparency



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Easy Integration


Internet video, OS/Antiviral updates, P2P traffic, HTTP content

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Summary

Training Seminar - BTI Systems


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Solution Value Summary


























manserv_cloud

Internet
request


Access

Core/Aggregation

Transit

ISP

CO

POP


Subscriber



>20% peak bandwidth savings realized



Content Request

Content Served

WideCast-grey-small.png


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Internet Access savings
. Peering savings [MB/month]
. Peering connection savings

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Network Utilization Savings
. Service delivery network OTT content bandwidth reductions


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Improved Subscriber Quality of Experience

Content Aware Networking provides a WIN|WIN


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A WIN | WIN for Subscribers and Network Operators

.An integrated approach focused on intelligent networking

―A simplified solution for services, infrastructure, and content management

―Offers bandwidth conservation and scalable network capacity

―Enables positioning at the edge of the network for maximum benefit





.Solution provides the subscriber with the QoE they deserve

―Improved access to standard & premium content with no ―pinwheel of pain.

―Experience up to 7X improvement in sourcing and control performance

―Automatically addresses high run content that your subscribers are viewing





.A strategy that delivers efficient network utilization

―Realize >20% bandwidth savings by sourcing content locally

―An approach that evolves with subscriber interests and viewing habits

―A network investment rather than a reactionary response to growing demands





WIN

WIN



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Thank-You!
Content Aware Networking
www.btisystems.com/products/widecast/
.Product overview, features, FAQ

.Whitepaper: Intelligent Content Networking



BTI Systems
www.btisystems.com
.Packet Optical: BTI 7000 Series

.Ethernet Access: BTI 700 Series

.Content Aware Networking: WideCast

.Service-Centric Management: proNX





Doug North .VP Sales - Canada

.416.543.4627

.dnorth@btisystems.com Jason Smith

.Technical Solutions Marketing

.613.287-1700 x2414

.jsmith@btisystems.com




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