June 2010


Mobile Service and Network Evolution

Through Data Explosion


ung-Ha JI,

KT Mobile R&D Laboratory



I. Korea Mobile Market Trend

..Increase of Data Traffic

II. Mobile Operator’s Service Evolution in Data
Explosion(DE) Era

..3W Service Evolution

..Richer Communications

III. Network Evolution in Data Explosion(DE) Era

IV. Conclusion


Contents



I. Korea Mobile Market Trend


Data Explosion For


.Mobile Data Traffic is expected to grow about 62 times more ..Data Explosion
.3W Network will share the Data Traffic
.KT has an opportunity for Mobile Broadband (MBB) market



Source : KT Management Research Institute, 2009


MVNO


Modem &
Embedded


SmartPhone


FeaturePhone


2013


2009


2010


2011


2012


200


300


400


500


(Petabytes)


100


9


22


74


235


×62


560


The Growth of Mobile Data Traffic inKorea


Network Traffic Sharing


(%)


25%


24%


51%


HSPA(+)


WiMAX


Wi-Fi



I. Korea Mobile Market Trend


Increase of Smart


.KT’s iPhoneservice has opened Smart Phone Era in Korea
.Smart Phone user data traffic is 17 times higher than that of Feature Phone user
.Data traffic isbeing spread into HSPA and Wi-Fi network



‘09. 11. 28 KT iPhoneservice started


KT Smart Phone Subscribers


020406080100Dec 09Jan 10Feb 10Mar 10Apr 10May 10iPhoneFMC
(10,000)


91


23


iphone.JPG
024681012Feature PhoneiPhone
X 17


Data Traffic per user


12


0.7


※Network Sharing of iPhone


(Mbyte)


HSPA


Wi-Fi


23% (12M)


77% (36M)



II. Mobile Operator’s Service Evolution


3W Service Evolution


2010


2011


2012


2013


12-3
12-2
Education


m-Office


http://cfs9.tistory.com/image/29/tistory/2008/08/13/15/34/48a2809102e55
12-2
Automobile


e-Book


12-3
Finance


12-2
Games


Distribution


12-2
Medical


Smart Home Convergence


.Business Model is being connected more and more partners, services and contents


-To make wider eco-system and more business opportunities

.3W(WCDMA,WiMAX,WiFi) Service will include Smart Home Convergence service in near future




II. Mobile Operator’s Service Evolution


Challenge for Mobile Oper


http://postfiles5.naver.net/20100423_244/itweb1440_1272020237544_TDlequ_png/image_c867aef5-d72f-4c78-8b4b-1e0ec47ed3ac.png?type=w3
Customized Market


main_3안
banking


entertain


internet


news


social


transport


stock


mail


make up


Open Market


.Mobile service will experience two paths -SMART Player & LEAN Operator


-SMART Player : customized to user’s life style, LEAN Operator : open market service

.Open Innovation is becoming more important competence



※SMART: Services, Management, Applications, Relationships and Technology,

LEAN: Low-cost Enablers of Agnostic Network


Source: Ovum’s Telecoms 2020 research



II. Mobile Operator’s Service Evolution


Richer Communica


.SMART players take responsibility for the end-to-end customer experience
.LEAN Players have global communities with partners(device vendor, IT Co., VNO, Ad.,


CP, SP) and wholesale market to make the emerging and complex business models.


SMART Player


LEAN Player


Revenue Size


No. of Users


music/game


LBS


stock


mail


VOD


banking


social group


SMS/MMS


No. of Device (M


UX Rate


SNS


LBS


Wholesale Ma


Internet


game


music


m-Of


VOD


DMB


banking

/payment

/stock

/coupon


. location

. presence


. surf/mail


m-Vo


M2M


. barcode

.Telematics


m-IPTV


Closed market


m-health


e-Book


Ad.


m-Edu.


Source: Ovum’s Telecoms 2020 research



SHOW moov
MOOV로고완성_small
.SHOW Moov: Mobile Instant Messenger with Mobile Widget Feature


-IM(Address Book), SMS (History/always-on), Photo album(Phone 2 PC, Web 2 Phone)

.Eye Search Service is wired/wireless Integrated LBS Service.



SHOW moov/ LBS


Eye Search (LBS)


http://pointi.com/renewal/img/img_isearch08.gif
http://tbn3.google.com/images?q=tbn:--q_LeyIp-AOrM:http://www.arborseo.com/wp-content/uploads/2008/11/google-phone.jpg
banner_3
banner_5
banner_4
스타일폰
Computer-256x256
비디오플레이_DMR_1.jpg
비디오플레이_DMR_1.jpg
Arrival at school


banner_7
alerting


tracking


safe zone


search


announce


Instant Messenger, e-mail


SMS / MMS


On-line

Communication


Wireless

Communication


2,000


1,000


(traffic)


1,015


1,305


1,496


1,602


1,620


1,736


1,715


D-1


D


D+1


D+2


SHOW

moov


SMS


Heavy User’s Usage Pattern


(month)


II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era


banner_2

USIM Service


.USIM can be used for personalized services like T-money, Credit Card, Banking



820502
2007060702010531618001
Transportation


Credit Card


Stocks


Banking


최근 들어 수수료 비용절감과 편의성 등을 이유로 모바일 뱅킹을 이용하는 사람들이 크게 늘고 있다.
●T-money on USIM chip

●Service area

-Seoul / major cities

-Payment at

T-money merchants


●Stock applet

/ authentication data

●Service area

-Stock trading

-Balance/account inquiry

-Account transfer


●Digital credit card

●Service area

-Mobile Touch

(dongle)

-VISA WAVE

& MASTER PAYPASS


●Banking applet

●Service area

-Account transfer

-Balance inquiry

-Others


II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era



0100200300400500600200720082009201020112012120156242328414550[Unit1 million]
Cellular M2M Market Forecast in Korea


M2M Application Areas


Source: Berg Insight


9


.M2M(Machine To Machine) service market is expected to explode up to 550 million


M2M units in Korean Market by 2012

.M2M(Machine To Machine) service can be applied to Logistics, Inventory


Management, Remote Monitoring, Payment service, Location Management,

Security Management, etc.


M2M Service


II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era



16
SHOW AppStore


.KT’s smart phone App Store called SHOW AppStorewas launched in 2009
.Preparing to evolve to Global Open AppStorelike WAC



16
4-4
16
01SmartApp_Main_02로그인후
Seller_Sub_로그인후
Buyer site


Seller site


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C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\ODQ1RPVV\\MCj04377270000[1].wmf
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\TXKQFNOX\\MCj04377230000[1].wmf
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\6ZU0GD0O\\MCj04325990000[1].png
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\E4T1XPRC\\MCj04326050000[1].png
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\6ZU0GD0O\\MCj04325990000[1].png
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\6ZU0GD0O\\MCj04325990000[1].png
km35_1637337
SHOW AppStore


Editor


Publisher


Element

Bank


Publishing


contents


DRM


contents


SHOW

App

Store


II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era



MVNO


.KT is preparing MVNO services by providing Open API to 3rdparty MVNO partners
.MVNO can develop services through 3W mobile NW, Fixed NW and SoIPNW



MCj04326270000[1]
MCj04316210000[1]
clip_image001
MCj04316070000[1]
Traffic

Wholesale


Open API

(Platform)


LAN
SDK Tool
MVNO developer


. Telco Infra

. Terminal API


사람그래프
Customer


Proxy

Agency


. billing

. receipt


KT MVNO Business


II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era



j0234930
III. Network Evolution in Data Explosion(DE) Era


Battle in Wi-Fi Zone


.Charge fixed rate for FMC(Fixed Mobile Convergence) data subscribers
.Wi-Fi is mainly used for VoIP and indoor mobile data service



http://c.ask.nate.com/imgs/qrsi.tsp/6093558/8177531/0/1/A/버스종류.jpg
http://bus.seoul.go.kr/topis4/policy/images/taxi.jpg
WiMAX

(backhaul)


image003
Moving Wi-Fi Zone


image004
Personal

WiMAXegg 1)


0


50


100


09


11


10


12


Public Wi-Fi Zone


(‘000)


13


57


80


100


※public office, shopping mall,

school, library etc.


1) WiMAXegg: WiMAXM2M terminal for WiFiand WiMAXconnection


Public

WiMAXegg 1)



WiMAX


RU


LTE


RU


Network Evolution with CCC


.CCC(Cloud Communication Center) includes the separated DU+RU structure
.Centralized DU(Stackable) + Remote RU(Stackable)
.Low TCO(Rental Cost, Power Consumption), High Capacity(Flexibility & Scalability)



LTE


HSPA+


WiMAX


IP
network
Core


RU


Wi-Fi


HSPA+


DU Center


. SDR, Stackable


CCC (Low TCO, High Capacity)


Same Site


III. Network Evolution in Data Explosion(DE) Era



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IV. Conclusion


KT Future Vision for New Age of Imagination


인간관계
인간
인간관계
인간
인간관계
인간
인관관계 라인
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http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
Application Market


Global Partnership


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인관관계 라인
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http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
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home
Open Innovation


Open Platform


Convergence Leader



yungha@kt.com

(Twitter: yumuda)


Thank You!


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