Transcript
June 2010
Mobile Service and Network Evolution
Through Data Explosion
ung-Ha JI,
KT Mobile R&D Laboratory
I. Korea Mobile Market Trend
..Increase of Data Traffic
II. Mobile Operator’s Service Evolution in Data
Explosion(DE) Era
..3W Service Evolution
..Richer Communications
III. Network Evolution in Data Explosion(DE) Era
IV. Conclusion
Contents
I. Korea Mobile Market Trend
Data Explosion For
.Mobile Data Traffic is expected to grow about 62 times more ..Data Explosion
.3W Network will share the Data Traffic
.KT has an opportunity for Mobile Broadband (MBB) market
Source : KT Management Research Institute, 2009
MVNO
Modem &
Embedded
SmartPhone
FeaturePhone
2013
2009
2010
2011
2012
200
300
400
500
(Petabytes)
100
9
22
74
235
×62
560
The Growth of Mobile Data Traffic inKorea
Network Traffic Sharing
(%)
25%
24%
51%
HSPA(+)
WiMAX
Wi-Fi
I. Korea Mobile Market Trend
Increase of Smart
.KT’s iPhoneservice has opened Smart Phone Era in Korea
.Smart Phone user data traffic is 17 times higher than that of Feature Phone user
.Data traffic isbeing spread into HSPA and Wi-Fi network
‘09. 11. 28 KT iPhoneservice started
KT Smart Phone Subscribers
020406080100Dec 09Jan 10Feb 10Mar 10Apr 10May 10iPhoneFMC
(10,000)
91
23
iphone.JPG
024681012Feature PhoneiPhone
X 17
Data Traffic per user
12
0.7
※Network Sharing of iPhone
(Mbyte)
HSPA
Wi-Fi
23% (12M)
77% (36M)
II. Mobile Operator’s Service Evolution
3W Service Evolution
2010
2011
2012
2013
12-3
12-2
Education
m-Office
http://cfs9.tistory.com/image/29/tistory/2008/08/13/15/34/48a2809102e55
12-2
Automobile
e-Book
12-3
Finance
12-2
Games
Distribution
12-2
Medical
Smart Home Convergence
.Business Model is being connected more and more partners, services and contents
-To make wider eco-system and more business opportunities
.3W(WCDMA,WiMAX,WiFi) Service will include Smart Home Convergence service in near future
II. Mobile Operator’s Service Evolution
Challenge for Mobile Oper
http://postfiles5.naver.net/20100423_244/itweb1440_1272020237544_TDlequ_png/image_c867aef5-d72f-4c78-8b4b-1e0ec47ed3ac.png?type=w3
Customized Market
main_3안
banking
entertain
internet
news
social
transport
stock
mail
make up
Open Market
.Mobile service will experience two paths -SMART Player & LEAN Operator
-SMART Player : customized to user’s life style, LEAN Operator : open market service
.Open Innovation is becoming more important competence
※SMART: Services, Management, Applications, Relationships and Technology,
LEAN: Low-cost Enablers of Agnostic Network
Source: Ovum’s Telecoms 2020 research
II. Mobile Operator’s Service Evolution
Richer Communica
.SMART players take responsibility for the end-to-end customer experience
.LEAN Players have global communities with partners(device vendor, IT Co., VNO, Ad.,
CP, SP) and wholesale market to make the emerging and complex business models.
SMART Player
LEAN Player
Revenue Size
No. of Users
music/game
LBS
stock
mail
VOD
banking
social group
SMS/MMS
No. of Device (M
UX Rate
SNS
LBS
Wholesale Ma
Internet
game
music
m-Of
VOD
DMB
banking
/payment
/stock
/coupon
. location
. presence
. surf/mail
m-Vo
M2M
. barcode
.Telematics
m-IPTV
Closed market
m-health
e-Book
Ad.
m-Edu.
Source: Ovum’s Telecoms 2020 research
SHOW moov
MOOV로고완성_small
.SHOW Moov: Mobile Instant Messenger with Mobile Widget Feature
-IM(Address Book), SMS (History/always-on), Photo album(Phone 2 PC, Web 2 Phone)
.Eye Search Service is wired/wireless Integrated LBS Service.
SHOW moov/ LBS
Eye Search (LBS)
http://pointi.com/renewal/img/img_isearch08.gif
http://tbn3.google.com/images?q=tbn:--q_LeyIp-AOrM:http://www.arborseo.com/wp-content/uploads/2008/11/google-phone.jpg
banner_3
banner_5
banner_4
스타일폰
Computer-256x256
비디오플레이_DMR_1.jpg
비디오플레이_DMR_1.jpg
Arrival at school
banner_7
alerting
tracking
safe zone
search
announce
Instant Messenger, e-mail
SMS / MMS
On-line
Communication
Wireless
Communication
2,000
1,000
(traffic)
1,015
1,305
1,496
1,602
1,620
1,736
1,715
D-1
D
D+1
D+2
SHOW
moov
SMS
Heavy User’s Usage Pattern
(month)
II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era
banner_2
USIM Service
.USIM can be used for personalized services like T-money, Credit Card, Banking
820502
2007060702010531618001
Transportation
Credit Card
Stocks
Banking
최근 들어 수수료 비용절감과 편의성 등을 이유로 모바일 뱅킹을 이용하는 사람들이 크게 늘고 있다.
●T-money on USIM chip
●Service area
-Seoul / major cities
-Payment at
T-money merchants
●Stock applet
/ authentication data
●Service area
-Stock trading
-Balance/account inquiry
-Account transfer
●Digital credit card
●Service area
-Mobile Touch
(dongle)
-VISA WAVE
& MASTER PAYPASS
●Banking applet
●Service area
-Account transfer
-Balance inquiry
-Others
II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era
0100200300400500600200720082009201020112012120156242328414550[Unit1 million]
Cellular M2M Market Forecast in Korea
M2M Application Areas
Source: Berg Insight
9
.M2M(Machine To Machine) service market is expected to explode up to 550 million
M2M units in Korean Market by 2012
.M2M(Machine To Machine) service can be applied to Logistics, Inventory
Management, Remote Monitoring, Payment service, Location Management,
Security Management, etc.
M2M Service
II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era
16
SHOW AppStore
.KT’s smart phone App Store called SHOW AppStorewas launched in 2009
.Preparing to evolve to Global Open AppStorelike WAC
16
4-4
16
01SmartApp_Main_02로그인후
Seller_Sub_로그인후
Buyer site
Seller site
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C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\ODQ1RPVV\\MCj04377270000[1].wmf
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\TXKQFNOX\\MCj04377230000[1].wmf
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\6ZU0GD0O\\MCj04325990000[1].png
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\E4T1XPRC\\MCj04326050000[1].png
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\6ZU0GD0O\\MCj04325990000[1].png
C:\\Users\\Beowulf\\AppData\\Local\\Microsoft\\Windows\\Temporary Internet Files\\Content.IE5\\6ZU0GD0O\\MCj04325990000[1].png
km35_1637337
SHOW AppStore
Editor
Publisher
Element
Bank
Publishing
contents
DRM
contents
SHOW
App
Store
II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era
MVNO
.KT is preparing MVNO services by providing Open API to 3rdparty MVNO partners
.MVNO can develop services through 3W mobile NW, Fixed NW and SoIPNW
MCj04326270000[1]
MCj04316210000[1]
clip_image001
MCj04316070000[1]
Traffic
Wholesale
Open API
(Platform)
LAN
SDK Tool
MVNO developer
. Telco Infra
. Terminal API
사람그래프
Customer
Proxy
Agency
. billing
. receipt
KT MVNO Business
II. Mobile Operator’s Service Evolution in Data Explosion(DE) Era
j0234930
III. Network Evolution in Data Explosion(DE) Era
Battle in Wi-Fi Zone
.Charge fixed rate for FMC(Fixed Mobile Convergence) data subscribers
.Wi-Fi is mainly used for VoIP and indoor mobile data service
http://c.ask.nate.com/imgs/qrsi.tsp/6093558/8177531/0/1/A/버스종류.jpg
http://bus.seoul.go.kr/topis4/policy/images/taxi.jpg
WiMAX
(backhaul)
image003
Moving Wi-Fi Zone
image004
Personal
WiMAXegg 1)
0
50
100
09
11
10
12
Public Wi-Fi Zone
(‘000)
13
57
80
100
※public office, shopping mall,
school, library etc.
1) WiMAXegg: WiMAXM2M terminal for WiFiand WiMAXconnection
Public
WiMAXegg 1)
WiMAX
RU
LTE
RU
Network Evolution with CCC
.CCC(Cloud Communication Center) includes the separated DU+RU structure
.Centralized DU(Stackable) + Remote RU(Stackable)
.Low TCO(Rental Cost, Power Consumption), High Capacity(Flexibility & Scalability)
LTE
HSPA+
WiMAX
IP
network
Core
RU
Wi-Fi
HSPA+
DU Center
. SDR, Stackable
CCC (Low TCO, High Capacity)
Same Site
III. Network Evolution in Data Explosion(DE) Era
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IV. Conclusion
KT Future Vision for New Age of Imagination
인간관계
인간
인간관계
인간
인간관계
인간
인관관계 라인
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Application Market
Global Partnership
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인관관계 라인
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http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
http://www.digital-media.net.au/Uploads/PressReleases/digim/Images-20100217/APPS.JPG
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yungha@kt.com
(Twitter: yumuda)
Thank You!
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