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Korea Communication Market Data 

Pay TV: VoD Revenue in Korea

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1. VoD revenue market share - by platform, 2012 - 2016

2. VoD revenue market share - by provider, 2012 - 2016


- VoD revenue is sourced from monthly subscription charges and pay-per-view fees that subscribers pay for on-demand service delivered, including

  movie, TV shows, kid and adult content, etc.

- VoD revenue in 2016 was KRW709bn up by 9.0% year-over-year, constituting 13.7% of the total pay TV revenue.

- IPTV accounts for 77.2% of the total VoD revenue.


• Data: Korea Communication Commission (KCC), KT, SK Broadband and LG U+




1   VoD Revenue Market Share - by Platform, 2012-2016  



Sources: Korea Communication Commission (KCC), KT, SK Broadband and LG U+

Note: The Dollar amounts shown for the years ended December 31, 2016, 2015, 2014, 2013 and 2012 were translated at the rate of KRW 1,203.7 to US$1.00, KRW1,169.3 to US$1.00, KRW 1,090.9 to US$1.00, KRW 1,055.3 to US$1.00 and KRW 1,063.2 to US$1.00, respectively.


In 2016, IPTV accounted for 77.2% of the combined VoD revenue of all pay TV providers, driving up the growth in VoD market as seen in figure above. Since its launch in 2009, IPTV has focused on VoD service specifically, as an effort to distinguish itself from other platforms. Because it uses IP networks to deliver content, the platform has been known to be best optimized for unicast VoD service. IPTV providers showered subscribers with outstanding content like TV replay, movie, kid-friendly content, and more. And particularly TV replay service contributed the most to their strong performance in attracting new subscribers.




2   VoD Revenue Market Share - by Provider, 2012-2016  



Sources: Korea Communication Commission (KCC), KT, SK Broadband and LG U+


IPTV providers yielded revenues that constituted 77.2% of the total VoD revenue in 2016, taking the lead in VoD market.

Specifically, KT had a massive KRW272bn of VoD revenue, which accounted for 38.3% of the combined VoD revenue of all pay TV providers (KRW709bn).

Next in line were SK Broadband (KRW158bn) and by LG U+(KRW117bn).

When combined, the revenue of the two was as high as KT’s, and 1.7 times higher than the combined VoD revenue of all cable TV providers (KRW158bn). The difference between the No. 1 KT and the No. 2 SK Broadband in VoD revenue is getting greater over time. KT has maintained its 30% share of VoD revenue in the last five years.


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